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Whilst FluidOne had a deployed, bespoke, CRM, they didn’t have end-to-end visibility of the customer and were working in silos across marketing and sales.
The main challenges we identified were;
FluidOne engaged Trigg Digital to design and implement a CRM solution that streamlines the marketing and sales process from acquisition all the way through to retention.
The FluidOne team also decided to take advantage of Trigg’s Managed Service package, giving them ongoing access to Trigg Digital’s expertise.
FluidOne has seen a direct impact on business metrics with increases in user adoption and process utilisation, marketing spend efficiencies and reductions in cost due to manual processes that were heavily reliant on people and the retirement of legacy on-premise systems. But most importantly, smiles on the faces of the sales and marketing teams as they work together