CASE STUDY

Unifying ad sales and operations to improve speed, visibility, and scalability across 15 brands

Adevinta partnered with Trigg Digital to modernise its ad management capabilities using Salesforce, replacing legacy CRM tooling with a scalable, integrated platform that improved sales efficiency, operational visibility, and long-term flexibility.

INDUSTRY & SEGMENT

Retail Enterprise

Platform & products

Agentforce Sales Agentforce Service

The Challenge

Fragmented Tools · Manual Processes · Limited Scalability

Adevinta operates large-scale digital marketplaces across multiple regions, supporting complex advertising sales and operations. However, its existing CRM setup was no longer fit for purpose.

The organisation was relying on a legacy CRM that was slow, inflexible, and difficult to extend. Sales and ad operations teams struggled to quickly search inventory, manage campaigns, and coordinate approvals. Critical data lived across disconnected systems, limiting visibility and increasing manual effort.

Key challenges included:

Limited visibility across ad inventory, campaigns, and approvals
Heavy reliance on manual processes and workarounds
Poor integration between CRM and finance systems
Inflexible tooling that could not scale with the business
High dependency on technical teams for simple changes

Adevinta needed a modern, Salesforce-native solution that could support its growth, improve usability, and reduce operational friction.

Our Approach

Trigg Digital partnered closely with Adevinta to design and deliver a modern ad management foundation on Salesforce, with a strong focus on usability, automation, and long-term scalability.

Rather than a point solution, the programme focused on creating a robust platform that sales and operations teams could confidently own and evolve.

Our approach included:

Implementing Salesforce to manage ad inventory, campaigns, and workflows
Integrating Salesforce with Microsoft Dynamics to support CRM and financial processes
Designing streamlined, intuitive workflows to reduce manual effort
Automating approvals, validations, and business logic across the ad lifecycle
Delivering a fully remote implementation within a five-month timeframe
Providing structured training and enablement to support adoption and self-sufficiency

The solution was delivered during the pandemic, requiring strong programme governance, clear communication, and close collaboration across distributed teams.

In Their Words

“Trigg Digital helped us through a major technological change, really understanding our needs and delivering a solution with far more flexibility and future potential. They also ensured our team was fully trained, enabling us to maintain and evolve the platform ourselves.”

David Martin, Project Manager, Adevinta

The Results

FASTER TIME TO MARKET

Automated inventory checks, approvals, and workflows reduced campaign turnaround times and removed manual bottlenecks.

HIGHER SALES & AD OPS PRODUCTIVITY

Simplified, intuitive workflows enabled teams to manage more campaigns with less effort — without increasing headcount.

IMPROVED DATA CONFIDENCE

Stronger validation, governance, and system integration improved reporting accuracy and decision-making across teams.

BUILT FOR SCALE

Adevinta now operates on a flexible, Salesforce-native platform that supports growth, change, and future expansion without re-platforming.