Consumer Goods
Grow accounts.
Optimise execution.
Scale with AI.
Connect account planning, trade promotion, field execution and service operations to improve retailer relationships, productivity and profitable growth.
FMCG & CPG
Food & Beverage
Health & Beauty
Household Goods
Wholesale & Distribution
Why it matters
Connect planning. Improve execution. Grow profitable accounts.
Consumer goods companies need better visibility across retailers, accounts, field activity, trade spend, service issues and commercial performance. We help connect data, workflows and AI to improve execution and growth.
Increase account visibility
Create clearer insight across retailers, stores, sales plans, promotions, field visits, service history and commercial performance.
Improve retail execution
Connect field teams, store visits, tasks, product availability and merchandising actions to improve in-store performance.
Optimise trade promotion
Improve planning, approvals, fund visibility, campaign execution and performance analysis across retailer and channel activity.
Embed AI into operations
Use Agentforce and automation to support account insights, visit planning, promotion recommendations and service triage.
What we deliver
Connected consumer goods operations from account planning to field execution.
We help consumer goods companies connect account data, trade workflows, field execution, service operations and AI to improve productivity, retailer relationships and profitable growth.
Account & Retailer Intelligence
Unify account, retailer, store, product, order and interaction data to create richer profiles and support more informed commercial decisions.
Account Planning & Sales Growth
Improve account plans, opportunity management, forecasting, sales productivity and collaboration across key account and channel teams.
Trade Promotion & Fund Management
Streamline promotion planning, approvals, fund visibility, execution tracking and performance measurement across retailers and channels.
Retail Execution & Field Productivity
Connect store visits, tasks, merchandising checks, product availability, planograms and field activity to improve execution quality.
Customer Service & Partner Support
Support retailers, distributors and internal teams with faster case handling, service visibility and connected account context.
AI-Driven Continuous Improvement
Embed AI, automation and operational intelligence across the consumer goods lifecycle to improve efficiency, decision-making and scale.
AI agents
AI agents embedded across the consumer goods lifecycle.
AI agents support consumer goods teams with smarter account planning, faster field execution, service automation and trade promotion insights.
Account Planning Agent
Summarise account context, identify sales opportunities and surface recommended actions for key account teams.
Field Execution Agent
Guide store visits, recommend tasks, flag execution gaps and help field teams prioritise high-impact actions.
Service Support Agent
Resolve common retailer or distributor queries, route complex cases and provide teams with relevant account and product context.
Trade Promotion Agent
Analyse promotion performance, fund usage and account activity to recommend better planning and optimisation decisions.
Looking for pre-built agents, frameworks and reusable assets? Explore our accelerator library and implementation accelerators.
Explore Accelerators & AssetsHow we work
From consumer goods ambition to measurable execution and growth.
We combine strategy, Salesforce expertise and delivery experience to help consumer goods teams move quickly, securely and sustainably.
01
Evaluate
Review your account planning, trade promotion, field execution, service operations, data foundations and integration landscape.
02
Design
Define the right Salesforce architecture, data model, automation approach and measurable business outcomes.
03
Activate
Implement, iterate, enable internal teams and measure outcomes through continuous optimisation and adoption.
Related Solutions
Explore connected consumer goods capabilities.
Relevant services and solutions to help consumer goods organisations connect shopper data, improve operational efficiency and scale with AI.
CX
Customer Experience
Improve consumer service, brand engagement and shopper loyalty.
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DA
Data, Analytics & Integration
Unify consumer, supply chain and retail partner data.
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AI
AI, Agents & Automation
Automate consumer service, order processing and workflows.
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RO
Revenue Operations & Growth
Improve omnichannel sales, trade promotions and brand growth.
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Frequently Asked Questions
Common consumer goods questions.
How can consumer goods organisations improve customer experience?
Trigg Digital helps consumer goods organisations connect shopper, product, D2C and B2B engagement data to deliver more personalised brand experiences, build loyalty and strengthen consumer relationships.
How can consumer goods organisations improve operational efficiency?
Trigg Digital helps streamline order management, trade promotion approvals, retail partner servicing, and supply chain workflows to reduce manual effort and improve team productivity.
How can consumer goods organisations use data more effectively?
Trigg Digital helps consumer goods brands unify shopper, operational and sales channel data to improve reporting, demand forecasting, inventory visibility and retail partner collaboration.
How can consumer goods organisations adopt AI?
Trigg Digital helps consumer goods organisations identify, prioritise and implement AI use cases across consumer service, order automation, retail execution and team productivity.
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