CASE STUDY: ADEVINTA
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Adevinta has an innovative classified sales platform, across a variety of sub brands with online marketplaces in 15 countries.
INDUSTRY: RETAIL
SECTOR: B2C
THE CHALLENGES
With Trigg’s help, the company automated search functions, improved cross-departmental communications and oversaw the seamless integration between the Salesforce and Microsoft Dynamics CRMs.
The main challenges we identified were:
- With the company’s ad operations team, Trigg helped to implement a custom Salesforce solution, Advendio, for improved advertisement management.
- Rose ad booking system was simple and could not be easily customised to serve the business
- A rigid system with fewer permissions to apply business rules, logic and no formal approval process for Ad Creatives Unable to replicate the complex product structure in their system
- Double-keying from MS Dynamics into Rose system: Rose CRM wasn’t working for Adevinta anymore, with it being slow, inflexible and with a clunky user interface A migration to a new CRM, that integrated seamlessly with Microsoft Dynamics, was desperately needed
- Sales staff couldn’t efficiently search the system to see if ad space was available: that meant hours of onerous back-and-forth between the ad operations department and other departments
How did we transform these obstacles into success?
OUR SOLUTIONS
Adevinta selects Trigg to improve its CRM systems and streamline its processes.
Our solution:
- Configured the entire CRM migration and set up of the new system, particularly on the Salesforce side
- Created a bespoke online training programme, along with some recorded material, for ongoing support post-delivery, making sure they were entirely self-sufficient before project handover
- Delivered additional functionality as per brief/user requirements, including a more intuitive and efficient inventory checking functionality, and a robust ad creative approval process
- Integrated all processes from end-to-end with the Microsoft CRM system, including ad management into CRM into billing, which we fully automated process to save time and money
- Managed all troubleshooting and debugging bug fixes, staying onboard during handover to help increase functionality and provide additional training
- A robust ad booking tool (ADvendio) which harnesses the power of Salesforce, to replace their Rose ad booking system
- Implementation of a real-time data connection between MS Dynamics and Salesforce – resulting in fewer clicks & re-keying from one system to another
- Implement a self-service approval process for Ad Creatives – for process efficiencies Implementation of intuitive validation rules and product structure
PRODUCTS USED
THE RESULTS
Due to an incredibly quick and remote solution from Trigg, Adevinta has seen the ad creative team, ad ops team and sales teams save time and money by automating certain tasks and making a simpler, yet more user-friendly workflow for approvals and queries. The company’s needs were met by this solution, with no additional software or staff hours required. According to client feedback, the team is now so confident with the platform that it can now train new starters and fix its own bugs. This means increased revenue and, of course, happier end users and a higher conversion rate.
WHAT DID ADEVINTA HAVE TO SAY?
“Trigg Digital helped us during the technological change in our company, understanding our needs and providing us with a new tool with more features and more potential for the future. They have also taught our team – ensuring the future maintenance of the program and the success of the project. ”
Please get in touch, our team of experts are here to help.
Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.