CASE STUDY: GLOBAL MEDIA COMPANY
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INDUSTRY: MEDIA
SECTOR: B2B
THE CHALLENGES
Operating at such a large global scale with multiple teams across the world meant that this particular media company was faced with challenges around disparate systems, teams operating in silos and inconsistent customer experience, all having an impact on revenue.
The main challenges we identified were;
- Difficult to maintain and modernise customer experience
- Sales, service, marketing and finance teams operate in silos on local and global levels
- Financial risk due to manual error prone local and group-level reporting
- Disparate, bespoke and on-premise systems impacting speed to market
How did we transform these obstacles into success?
OUR SOLUTIONS
The media group engaged Trigg Digital to devise a Global CRM strategy, roadmap and implement Salesforce in 5 countries
Our solution:
- Strategic review of business processes and systems. Drive build vs buy decision, embed CRM roadmap and CoE ( replacing Microsoft/Adobe)
- Deliver economies of scale and revenue gain opportunities with one global CRM platform
- Build and deploy a customer 360-degree view and business intelligence across; ✔ 5 x markets, 20+ business units ✔ 1,400+ x Core Sales/Service licenses, Marketing Cloud, GA360, Advertising Studio
PRODUCTS USED
THE RESULTS
in collaboration, we were able to successfully deliver tangible results.
Our Results:
- Easier to spot revenue opportunities through one global CRM platform
- Improvement of business intelligence allowing for faster and better decisions-making across the group and markets
- Better visibility and improvement of business workflows reducing risk of errors as well as facilitating easier collaboration between teams across departments
WHAT DID OUR CLIENT HAVE TO SAY?
“In order to deliver our global strategy across 5 markets, Trigg helped us deliver a complete CRM strategy, roadmap and establish an internal Centre of Excellence to deliver incremental revenue growth.”
President, the Global Media Company.
Trigg will get you further, faster.
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Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.