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Scaling the Marketplace Engine for Merchant Growth at Kingfisher

June 1st, 2026 Posted by Enterprise, Marketplaces 0 thoughts on “Scaling the Marketplace Engine for Merchant Growth at Kingfisher”

CASE STUDY

Scaling the Marketplace Engine for Kingfisher’s Data-Driven Transformation

Kingfisher plc is a leading home improvement retailer operating iconic brands including B&Q, Screwfix, Castorama and Brico Dépôt across the UK and Europe. Serving both consumers and trade customers at scale, Kingfisher continues to invest in data-led growth and operational efficiency across its retail, marketplace and retail media initiatives.

Kingfisher partnered with Trigg Digital to simplify its Salesforce ecosystem and create a scalable platform to support marketplace expansion, retail media growth, and improved customer and merchant experiences.

INDUSTRY & SEGMENT

Retail Enterprise

 

Platform & products
Agentforce Sales Agentforce Service Marketing Cloud Experience Cloud Data 360 CRM Analytics

The Challenge

Over time, Kingfisher’s Salesforce landscape had grown increasingly complex, creating operational friction and limiting the organisation’s ability to fully leverage its data and digital capabilities.

Key challenges included:

  • Legacy technical debt and architectural complexity across multiple Salesforce platforms
  • Fragmented data and integrations preventing a consistent view of customer and commercial activity
  • Manual and duplicated processes across merchant onboarding, marketing activation, retail media operations and reporting workflows
  • Limited confidence in performance insight and ROI measurement across campaigns and marketplace initiatives
  • A need for a comprehensive architectural and operating model review to enable sustainable growth across retail, marketplace and retail media

These challenges created operational inefficiencies and made it difficult for teams to act on data-driven insights with confidence.

Our Approach

Working closely with Kingfisher, Trigg Digital delivered a strategic advisory and architecture transformation programme focused on simplifying the Salesforce ecosystem and enabling scalable, data-driven operations.

Our approach included:

Salesforce architecture review and transformation roadmap
A comprehensive assessment of Kingfisher’s Salesforce environment to define a simplified, scalable architecture and long-term transformation roadmap.

Unified data foundation
Design of a governed data architecture using Salesforce Data Cloud combined with Databricks Zero-Copy capabilities to create a trusted and unified data foundation.

Customer engagement modernisation
Deployment of Salesforce Marketing Cloud Advanced to support more personalised customer engagement and campaign execution.

Operational performance visibility
Implementation of CRM Analytics to provide near real-time reporting across marketplace performance, marketing campaigns and commercial operations.

Future-ready platform architecture
Design of a modular platform architecture capable of supporting future data, AI and automation initiatives.

In Their Words

“A pivotal step forward in Kingfisher’s journey to deliver smarter and more connected experiences for our merchants. By leveraging Trigg Digital’s deep Salesforce, AI, retail, marketplace, and retail media expertise, we’re unlocking new opportunities to accelerate growth. Together, we’re building the future of home improvement.”

David Gomez, Group Marketplace Director, Kingfisher

The Results

IMPROVED EMPLOYEE EXPERIENCE

Simplified processes and improved system usability reduced operational friction, enabling teams to work more efficiently and focus on higher-value activities.

BETTER MERCHANT AND PARTNER EXPERIENCE

Improved data visibility and streamlined workflows strengthened collaboration with marketplace partners and improved merchant engagement.

INCREASED CONFIDENCE IN DATA AND PERFORMANCE INSIGHTS

Near real-time reporting and unified data improved visibility into campaign performance, marketplace activity and commercial outcomes.

REDUCED PLATFORM RISK

Architectural optimisation reduced platform risk and technical rework by approximately 20–30%, creating a more stable and resilient foundation.

How a Global Media Company Realised Economies of Scale by Unifying Sales, Service & Marketing Across Five Markets

June 9th, 2022 Posted by Enterprise, Media 0 thoughts on “How a Global Media Company Realised Economies of Scale by Unifying Sales, Service & Marketing Across Five Markets”

CASE STUDY

From strategy to scale: delivering a unified CRM operating model across five markets

A global media organisation partnered with Trigg Digital to deliver an enterprise Salesforce transformation across five international markets.

The programme supported 1,400 employees across Sales, Customer Service, and Marketing, creating a unified foundation for scale.

INDUSTRY & SEGMENT

Media Enterprise

 

Platform & products
Agentforce Sales
Agentforce Service
Marketing Cloud

The Challenge

5 markets · 1,400 users · Sales, Service & Marketing

The organisation was operating across multiple regions with disconnected systems, siloed teams, and inconsistent processes, making it difficult to gain a clear view of customers, pipeline, and performance.

Key challenges included:

  • No single view of the customer across Sales, Service, and Marketing
  • Inconsistent processes across markets and business units
  • Manual reporting and limited commercial insight
  • Legacy on-premise platforms constraining scale and innovation
  • Growing operational risk as the business expanded globally

The leadership team needed a globally consistent CRM strategy that could be deployed locally while maintaining strong governance and control.

Our Approach

Trigg Digital delivered a global Salesforce programme that unified people, process, and platform at enterprise scale.

Our approach included:

  • A strategic review of existing systems, processes, and organisational design
  • Definition of a global CRM vision and roadmap, aligned to commercial and operational goals
  • Design and establishment of a CRM Centre of Excellence (CoE) to govern delivery, adoption, and continuous improvement
  • Replacement of legacy Microsoft and Adobe solutions with a single Salesforce platform
  • Delivery of a Customer 360 operating model, enabling shared data and consistent execution across markets

The programme was rolled out across:

5 x global markets
20+ business units
1,400 Sales, Customer Service, and Marketing users

In Their Words

“In order to deliver our global strategy across 5 markets, Trigg helped us deliver a complete CRM strategy, roadmap and establish an internal Centre of Excellence to deliver incremental revenue growth.”

President, Global Media Company.

The Results

Unified customer and commercial visibility

Teams work from a shared view of the pipeline, reducing friction and improving execution speed.

Faster, more confident decision-making

Real-time, standardised reporting delivers consistent insight across regions and business units.

Stronger governance at global scale

A central Centre of Excellence enforces consistent standards and controlled change across all markets.

Scalable foundation for growth

Salesforce platform supports new markets, use cases, and innovation without reintroducing fragmentation.

How Adevinta Modernised Ad Sales and Ops on Salesforce

June 9th, 2022 Posted by Enterprise, Media, Retail 0 thoughts on “How Adevinta Modernised Ad Sales and Ops on Salesforce”

CASE STUDY

Unifying ad sales and operations to improve speed, visibility, and scalability across 15 brands

Adevinta partnered with Trigg Digital to modernise its ad management capabilities using Salesforce, replacing legacy CRM tooling with a scalable, integrated platform that improved sales efficiency, operational visibility, and long-term flexibility.

INDUSTRY & SEGMENT

Retail  Enterprise

Platform & products
Agentforce Sales  Agentforce Service

The Challenge

Fragmented Tools · Manual Processes · Limited Scalability

Adevinta operates large-scale digital marketplaces across multiple regions, supporting complex advertising sales and operations. However, its existing CRM setup was no longer fit for purpose.

The organisation was relying on a legacy CRM that was slow, inflexible, and difficult to extend. Sales and ad operations teams struggled to quickly search inventory, manage campaigns, and coordinate approvals. Critical data lived across disconnected systems, limiting visibility and increasing manual effort.

Key challenges included:

  • Limited visibility across ad inventory, campaigns, and approvals
  • Heavy reliance on manual processes and workarounds
  • Poor integration between CRM and finance systems
  • Inflexible tooling that could not scale with the business
  • High dependency on technical teams for simple changes

Adevinta needed a modern, Salesforce-native solution that could support its growth, improve usability, and reduce operational friction.

Our Approach

Trigg Digital partnered closely with Adevinta to design and deliver a modern ad management foundation on Salesforce, with a strong focus on usability, automation, and long-term scalability.

Rather than a point solution, the programme focused on creating a robust platform that sales and operations teams could confidently own and evolve.

Our approach included:

  • Implementing Salesforce to manage ad inventory, campaigns, and workflows
  • Integrating Salesforce with Microsoft Dynamics to support CRM and financial processes
  • Designing streamlined, intuitive workflows to reduce manual effort
    Automating approvals, validations, and business logic across the ad lifecycle
  • Delivering a fully remote implementation within a five-month timeframe
  • Providing structured training and enablement to support adoption and self-sufficiency

The solution was delivered during the pandemic, requiring strong programme governance, clear communication, and close collaboration across distributed teams.

In Their Words

“Trigg Digital helped us through a major technological change, really understanding our needs and delivering a solution with far more flexibility and future potential. They also ensured our team was fully trained, enabling us to maintain and evolve the platform ourselves.”

David Martin, Project Manager, Adevinta

The Results

FASTER TIME TO MARKET

Automated inventory checks, approvals, and workflows reduced campaign turnaround times and removed manual bottlenecks.

HIGHER SALES & AD OPS PRODUCTIVITY

Simplified, intuitive workflows enabled teams to manage more campaigns with less effort — without increasing headcount.

IMPROVED DATA CONFIDENCE

Stronger validation, governance, and system integration improved reporting accuracy and decision-making across teams.

BUILT FOR SCALE

Adevinta now operates on a flexible, Salesforce-native platform that supports growth, change, and future expansion without re-platforming.

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