Retail Media & Monetisation
Turn audiences into new revenue streams.
We help retailers, marketplaces and media businesses connect data, CRM, OMS, Ad Tech and AI to unlock new revenue streams and high-margin growth.
Retail Media
Marketplace Growth
Seller Lifecycle
Data Monetisation
Why it matters
Retail media is scaling. Operating models are not.
New revenue streams are emerging across marketplaces, media, data and services. The challenge is turning fragmented tools, teams and workflows into a scalable monetisation engine.
Unlock revenue
Activate high-margin revenue streams across retail media, marketplace services, subscriptions and data.
Scale sellers
Improve seller acquisition, onboarding, activation and growth without adding manual operational effort.
Improve visibility
Create a trusted view of sellers, advertisers, audiences, campaigns, performance and revenue.
Automate growth
Use AI agents and workflow automation to optimise activation, performance, reporting and monetisation.
Core capabilities
Monetisation foundations built for scale.
We combine commercial strategy, Salesforce architecture, data, AI and operational experience to help organisations scale media and marketplace growth.
Strategy & Maturity
Define monetisation strategy, maturity stage, business case, roadmap and value opportunities.
Marketplace Operations
Connect seller acquisition, onboarding, activation, performance management and retention.
Media & Ad Operations
Improve campaign planning, inventory, pricing, approvals, activation, reporting and billing workflows.
Data & Intelligence
Unify customer, seller, audience, campaign and revenue data to power insight and activation.
Growth model
Three pillars of scalable monetisation.
We help organisations design commercial models, orchestrate marketplace and media operations, and optimise revenue performance over time.
Design
Define the monetisation model, operating model, value case and roadmap.
Strategy
Maturity
Business Case
Roadmap
Orchestrate
Connect sellers, advertisers, teams, platforms and workflows through one operating layer.
Seller 360
CRM
OMS
AdTech
Optimise
Improve yield, conversion, seller growth, campaign performance and margin contribution.
Yield
Performance
Insights
Automation
AI agents
Agents designed for marketplace and media growth.
AI agents help teams scale operations across seller lifecycle, media sales, campaign operations, optimisation and reporting.
Seller Agent
Support seller acquisition, onboarding, activation, performance and growth recommendations.
Media Sales Agent
Support pipeline, forecasting, advertiser engagement, proposals and revenue opportunities.
Ad Operations Agent
Build audiences, check availability, manage approvals and coordinate campaign activation.
Performance Agent
Deliver campaign summaries, optimisation recommendations, reporting and revenue insights.
Explore additional Agentforce accelerators, reusable frameworks and implementation assets designed to help teams move faster.
How we work
A practical model built around monetisation outcomes.
We assess your current maturity, design the right operating model and activate Salesforce, mediaNXT and AI capabilities to unlock scalable growth.
01
Evaluate
Review maturity, data readiness, monetisation potential, operating model and current platform landscape.
02
Design
Define the future-state architecture, operating model, roadmap and measurable value case.
03
Activate
Deploy Salesforce, mediaNXT, Agentforce and automation capabilities that support scalable growth.
Specialist practice
Retail media specialists. Not generalists.
Retail Media & Monetisation is delivered through mediaNXT, Trigg Digital's specialist retail media practice. Combining expertise across retail media, CRM, data, AI and revenue operations, we help retailers and marketplaces unlock new revenue streams and scale monetisation programmes.
Related Solutions
Explore connected retail media and growth capabilities.
Relevant services and solutions to help retailers, marketplaces and commerce businesses connect data, monetise audiences, improve partner experiences and scale with AI.
DA
Data, Analytics & Integration
Unify customer, commerce, media and partner data to improve targeting, reporting and performance visibility.
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AI
AI, Agents & Automation
Use AI and Agentforce to automate media operations, optimise workflows and support faster decision-making.
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CX
Customer Experience
Create connected customer journeys, self-service portals and digital experiences that improve engagement and loyalty.
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MC
Media Cloud
Manage advertising sales, inventory, campaigns and partner operations on a unified platform.
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Frequently Asked Questions
Common retail media and monetisation questions.
What is retail media monetisation?
Retail media monetisation is the process of turning first-party customer, commerce and loyalty data into advertising revenue. It allows retailers and marketplaces to help brands reach relevant audiences across onsite, offsite and in-store channels.
How does Salesforce support retail media and marketplace growth?
Salesforce can help connect customer data, advertiser relationships, campaign workflows, partner portals, reporting and service operations. This gives retail media and marketplace teams a more joined-up operating model for growth.
What data is needed for a successful retail media network?
Successful retail media networks typically rely on connected customer, product, transaction, loyalty, web, app, store and campaign performance data. The stronger the data foundation, the easier it is to improve targeting, measurement and advertiser value.
How can AI improve retail media operations?
AI can help retail media teams automate campaign tasks, summarise performance, identify optimisation opportunities, support advertiser queries, improve briefing processes and reduce manual reporting. This helps teams scale without adding unnecessary operational complexity.
What are common challenges when scaling retail media?
Common challenges include disconnected data, manual campaign operations, limited reporting, unclear ownership, complex partner onboarding, inconsistent measurement and difficulty proving incremental value to advertisers.
Can Trigg Digital help design or optimise a retail media operating model?
Yes. Trigg Digital can help assess retail media maturity, define the operating model, connect data and technology, improve Salesforce workflows and create a practical roadmap for scaling retail media and marketplace growth.
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