Insights

Articles by Steve Paul

Steve brings over 20 years of experience advising and building at the intersection of business and enterprise technology, helping organisations design operating models that translate Data, CRM and AI into measurable outcomes.

The Salesforce Genie rabbit flying in the sky with their magic wand

INSIGHTS

February 16, 2023 • 6 min read

How Salesforce Genie Is Changing The Face Of Retail

Learn how retail businesses are being transformed with Salesforce Genie

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The Salesforce Genie bunny waving their magic wand

INSIGHTS

January 18, 2023 • 4 min read

How Salesforce Genie Will Change The Face Of Media

Salesforce’s new real-time CRM, Salesforce Genie, could revolutionise the industry

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EVENTS & WEBINARS

January 9, 2023 • 1 min read

#TriggThoughtLeaders – Nadia Pace, International Business Mentor

Our Founder and CEO Steven Paul sat down with International Business Mentor, Nadia Pace, to talk about her career to date and to delve into her wealth of experience in business, leadership...

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The Salesforce Genie rabbit surrounded by Salesforce Platform logos

INSIGHTS

December 13, 2022 • 9 min read

Productivity And Efficiency In The Retail Media World: The Role Of Salesforce

How Salesforce’s tools and solutions can help retail media networks reach new customers more efficiently than ever before

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A long straight road with a beautiful sunset behind it

INSIGHTS

November 24, 2022 • 9 min read

Retail Media: Building A Seamless Customer Journey For Your Advertisers

The 8 key steps to ensure you’re offering a seamless customer journey in your retail media network.

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A retail store with an overlay of connectivity symbols

INSIGHTS

November 17, 2022 • 6 min read

What’s Driving The Unstoppable Rise Of Retail Media?

What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?

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EVENTS & WEBINARS

November 10, 2022 • 1 min read

#TriggThoughtLeaders – Anthony Blackford, Director of Advertising

Our Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his career to date and to gain an insight into life at the top...

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INSIGHTS

November 10, 2022 • 5 min read

Staying Ahead Of The Game: 5 Challenges Retail Media Organisations Must Overcome

What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?

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NEWS

October 18, 2022 • 4 min read

Salesforce Genie: What Does It Actually Do?

What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out...

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EVENTS & WEBINARS

September 30, 2022 • 1 min read

#TriggThoughtLeaders – Sumeet Vermani, Global CMO

Our Founder and CEO Steven Paul sat down with global Chief Marketing Officer Sumeet Vermani to talk about his career to date and to gain an insight into life at the top...

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