Trigg Digital today announced a strategic AI collaboration with Somerce, a specialist UK and US TikTok Shop growth agency, focused on identifying where AI can create the greatest commercial and operational impact and translating the strongest opportunities into practical delivery.
The engagement will begin with Trigg Digital’s AI ROI Assessment and Data & AI Readiness Assessment . Together, the teams will quantify the value available, assess the foundations required for success and prioritise the opportunities best positioned to deliver measurable results.
Trigg Digital will bring hands-on commercial and operational experience alongside its data, CRM and AI capabilities to help Somerce identify the opportunities that matter most, build the business case and determine the right approach and technology for each outcome.
Starting with value and readiness
At the heart of the collaboration is Somerce’s ambition to understand where AI can strengthen operational performance, increase capacity and support continued commercial growth.
The initial assessments will explore priority processes across the business and identify opportunities for AI to improve productivity, decision-making, customer outcomes and revenue performance.
Each opportunity will be evaluated against its potential value, feasibility, data requirements and organisational readiness. The strongest use cases will then be developed into quantified business cases with clear success measures.
This approach ensures that investment decisions begin with the business outcome rather than a predetermined technology or isolated proof of concept.
From assessment to measurable delivery
The assessments will provide Somerce with a clear view of where the greatest AI opportunities exist, the potential commercial and operational value, the readiness gaps that need to be addressed and the priority use cases that should move into delivery.
The teams will then agree a focused delivery pathway aligned to the expected business outcome.
Using Trigg Digital’s delivery frameworks and accelerators , the engagement will progress from value definition and readiness through solution design, iterative delivery, adoption and measurement.
The intended outcome is not simply an AI prototype, but a useful solution embedded into the relevant workflow and measured against the agreed business case.
Where Claude is identified as the right technology for the outcome, Trigg Digital will apply its specialist capability as a member of the Claude Partner Network to design and deliver the solution within a broader, governed approach spanning business process, data, CRM, architecture, operating model and change.
Leadership perspectives
“We’re excited to partner with Trigg Digital to identify where AI can create the greatest impact across our business and turn those opportunities into measurable outcomes. By starting with a clear view of ROI and readiness, we can prioritise the right use cases, build on strong foundations and move confidently from ambition into delivery.”
Joe Yates Chief Executive Officer, Somerce
“It’s exciting to be working with Joe and the wider Somerce team. They have built an impressive business by combining creativity, data and disciplined commercial execution. Our role is to help identify where the greatest AI value lies and move the strongest opportunities into practical delivery and measurable impact.”
Steven Paul Chief Executive Officer, Trigg DigitalTrigg Digital’s outcome-led AI approach
Trigg Digital helps organisations apply AI to real business challenges and turn ambition into measurable execution.
Its approach begins by understanding the organisation, its commercial priorities and the operational processes where AI could create meaningful value. Trigg Digital then quantifies the business case through its AI ROI Assessment and evaluates the data, technology, governance and operating foundations through its Data & AI Readiness Assessment .
The findings are translated into a prioritised delivery pathway connecting business strategy, process, data, CRM, AI, adoption and measurement.
Trigg Digital combines hands-on industry, commercial and operational experience with capabilities spanning value assessment, strategy, data and AI readiness, architecture, implementation, adoption and operating-model transformation.
As a member of the Claude Partner Network and Salesforce Summit Partner, Trigg Digital helps organisations identify the right opportunities, select the right technology and remain involved from initial business case through to practical delivery and measurable value.
About Somerce
Somerce is a specialist UK and US agency for TikTok Shop growth. Its team of more than 50 people operates across four countries and helps brands scale through affiliate and influencer programmes, TikTok LIVE, paid media and content.
Somerce manages more than $20 million in monthly GMV for clients across four markets and is trusted by brands worldwide.
For more information, visit somerce.com .
About Trigg Digital
Trigg Digital is a strategic business and technology consultancy helping ambitious organisations turn data, CRM and Agentic AI into measurable growth.
Its team combines hands-on industry, commercial and operational experience with capabilities spanning value assessment, strategy, data and AI readiness, architecture, implementation, adoption and operating-model transformation.
A Salesforce Summit Partner and member of the Claude Partner Network , Trigg Digital helps organisations identify the right opportunities, select the right technology and move from business ambition through to practical delivery and measurable value.
Trigg Digital supports organisations across the UK, Europe, North America and APAC.
For more information, visit triggdigital.com.
