Insights

Articles by Chee Ho Wan

20+ years experience on digital marketing projects + 6 years focused on marketing and data automation

IMPLEMENTATION & DELIVERY

March 10, 2022 • 8 min read

Take It Global: Developing A Successful Multi-Market CRM Strategy

Trigg Co-Founder Chee Wan explores some of the challenges faced by businesses expanding onto the global market, as well as some of the solutions that can ensure success through multi-market CRM.

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MARKETING & PERSONALISATION

February 3, 2021 • 31 min read

4 challenges in B2B marketing and 10 tips to help

The switch from B2C to B2B marketing can be surprisingly difficult. We explore some of the common challenges and give tips on how to solve them

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