7 Online Marketplaces That Have Nailed Seller Loyalty

April 12th, 2022 Posted by Jessica Ho Automation, Data, Implementation, Integration, Marketing Automation, Retail, Sales, Technology 0 thoughts on “7 Online Marketplaces That Have Nailed Seller Loyalty”

Thanks to the opportunity to diversify their sales channels, reach new customers and provide additional revenue, online marketplaces have become increasingly popular with sellers across the globe. But, with demand comes supply, and the industry is quickly becoming saturated. So, how can you make your marketplace thrive in this competitive environment?

That’s a pretty simple one: loyalty. By building loyalty with your sellers, you can ensure the best brands continue to sell their products through your site, giving customers a reason to keep coming back to you. But how exactly do you develop seller loyalty?

We’ve racked the brains of our retail and e-commerce experts and done some serious research to find you the top 7 online marketplaces that have nailed seller loyalty. Keep reading to find out who they are and how they’ve developed a plethora of dedicated sellers…

1 – eBay: One-To-One Sales Support

Thanks to a dedicated seller portal, eBay’s sellers can log on and interact directly with the brand’s sales team, working on ads and financial incentives (i.e. deals and coupons) to help increase their sales. Sellers can also pay more to have their listings promoted on the homepage or in other ‘featured’ areas of the site, as well as to push them further up the on-site search rankings. This simple, accessible support platform helps eBay to increase the adoption of its sales incentives and increases the lifetime value of its sellers by improving retention and boosting sales.

2 – NewEgg: Marketing and Merchandising Support

The tech-only marketplace Newegg offers its sellers access to marketing and merchandising programs to help them better promote their own products. Sellers can also purchase banner ads and features on the site’s “Hot Deals” page, as well as in Newegg’s email marketing campaigns. Through improved merchandising, sellers can capitalise on best-selling products and help customers to find what they’re looking for more easily. Through marketing, they can upsell additional products and reach more of the 20+ million shoppers who visit Newegg every year.

3 – Rakuten: Built-In Loyalty Programme

An e-commerce marketplace designed especially for electronics, Rakuten provides a built-in loyalty program for its buyers. The program allows customers to collect Rakuten points when they shop, which can later be redeemed for gift vouchers. Special points deals are run regularly, through which customers can gain more points when shopping with certain brands during a certain timeframe or by buying specific products. All of this comes built-in for Rakuten sellers, removing the pressure for sellers to provide a loyalty scheme of their own.

4 – CrateJoy: Logistics and Fulfilment Support

A marketplace for subscription-based sellers, CrateJoy is unlike most of the other businesses we have discussed. Since a subscription business operates differently from general storefronts and drop shipping, Cratejoy offers unique features to suit its sellers. The stand-out features it provides are logistics and fulfilment support services. Through CrateJoy, subscription businesses can get help with subscription-specific logistics, including subscriber admin, stock management and shipping. Through blog posts and webinars, the brand also provides resource guides designed for subscription businesses. For sellers, this means peace of mind at the very core of your business.

5 – Etsy: Customisation & Accessibility

Etsy is well-known for playing host to a plethora of small businesses across the world. One of the things that makes this platform so popular with sellers and buyers alike is its accessibility. The mobile app, which is available on all smartphones and tablets, is extremely easy to use and includes an incredibly effective search function. For sellers, in particular, the brand offers custom storefronts that are incredibly easy to customise and optimise for sales. It also offers free and paid training for sellers based on sales data and the past experiences of successful sellers.

6 – Amazon: Shared Prestige

Well, we couldn’t have made a list of successful marketplaces without it, could we? Thanks to incredibly strict product listing guidelines, practically every product on Amazon looks as professional as the next. For sellers, this means that their products don’t just blend in with Amazon’s own products, but they benefit from the brand’s prestige, as well. The marketplace also uses purchase data and reviews to place best-selling and most-loved items at the forefront of user searches and editorial content. Sellers can also pay to have their listings promoted, causing them to appear before/above Amazon’s competitor products.

7 – Uber: Data Sharing

Last but certainly not least, special mention must go to the app-based taxi marketplace Uber. Uber’s system uses consumer data to determine where demand outweighs supply, helping its sellers adjust pricing during these periods and balance the supply chain to service both end consumers and sellers alike.

Are you an online marketplace looking to boost seller loyalty to win the hearts of your vendors and beat the competition? Want to learn more about how we support online marketplaces to build seller loyalty through CRM?

Get in touch with the Trigg Digital team on +44 203 239 8492 or at hello@triggdigital.com.

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Jessica Ho

10+ years experience in multi-country digital transformation, across strategy, process design, and agile delivery

7 Online Marketplaces That Have Nailed Seller Loyalty

1 – eBay: One-To-One Sales Support

2 – NewEgg: Marketing and Merchandising Support

3 – Rakuten: Built-In Loyalty Programme

4 – CrateJoy: Logistics and Fulfilment Support

5 – Etsy: Customisation & Accessibility

6 – Amazon: Shared Prestige

7 – Uber: Data Sharing

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