Insights

Articles by Mark Hartnady

A seasoned Chief Technology Officer and Salesforce Technical Architect with over 20 years of experience specialising in Enterprise Data Modelling, Salesforce Platform, Large Data Architectures, AI, and Integration.

Abstract enterprise system visual showing tangled, layered flows on the left gradually resolving into clean, parallel lines on the right, symbolising the shift from CPQ complexity to governed orchestration and decision clarity.

REVENUE TRANSFORMATION

January 12, 2026 • 5 min read

Why Most CPQ Programmes Fail at Scale (And What Replaces Them)

Read Article

AI, AGENTS & AUTOMATION

November 25, 2024 • 1 min read

Agentforce Decoded and Demystified

Agentforce is a transformative platform reshaping how businesses engage with customers and drive results. In this session, Mark and Steve dive deeper into its core, addressing some pressing questions.

Read Article