Insights

Articles by Steve Paul

Steve brings over 20 years of experience advising and building at the intersection of business and enterprise technology, helping organisations design operating models that translate Data, CRM and AI into measurable outcomes.

Abstract Trigg Digital graphic illustrating Claudeforce Changes the AI Game for Sales.

AI, AGENTS & AUTOMATION

August 31, 2026 • 18 min read

Claudeforce changes the sales AI conversation

37 prebuilt Salesforce skills inside Claude move the conversation from “what can AI do in CRM?” to a more useful question: which parts of the sales operating rhythm should AI improve first?

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Somerce and Trigg Digital logos announcing a strategic AI collaboration focused on measurable growth

AI, AGENTS & AUTOMATION

August 6, 2026 • 6 min read

Somerce Partners with Trigg Digital to Turn AI Opportunities into Measurable Growth

The social commerce growth agency will work with Trigg Digital to identify its strongest AI opportunities, establish the business case and readiness to deliver, and turn priority use cases into measurable business...

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Abstract Trigg Digital graphic illustrating Everyone on LinkedIn Is Building Their Own CRM. Here's Why That's Almost Always a Bad Idea.

DATA, ANALYTICS & INTEGRATION

July 29, 2026 • 16 min read

Everyone Is Building Their Own CRM. Here’s Why That’s Almost Always a Bad Idea.

The build-vs-buy debate is back — but Anthropic's decision to scale on Salesforce tells you everything you need to know about where the smart money is going.

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NEWS

July 2, 2026 • 9 min read

Trigg Digital Launches AI Practice Led by Mark Hartnady

A new AI practice helping organisations design, deploy and scale practical AI, agents and automation across sales, service, marketing and operations.

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Trigg Digital's three AI agent accelerators: Volt for pipeline generation, Echo for customer engagement and Pulse for marketing intelligence

AI, AGENTS & AUTOMATION

June 24, 2026 • 12 min read

Meet Volt, Echo, Pulse & Lumen: AI Accelerators for Sales, Service, Marketing & Analytics

A practical look at how focused AI agents can turn sales, service, marketing and analytics use cases into measurable business value.

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AI ROI Calculator dashboard showing estimated time savings, productivity value, AI opportunities and recommended next steps for business leaders.

AI, AGENTS & AUTOMATION

June 14, 2026 • 4 min read

Introducing the Trigg Digital AI ROI Calculator

AI investment needs more than excitement. Our AI ROI Calculator helps organisations estimate potential time savings, productivity value and next steps, turning AI ambition into measurable business value.

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RETAIL MEDIA & MONETISATION

May 12, 2026 • 6 min read

The Autonomous Marketplace: How AI Is Reshaping Seller Growth, Monetisation, and Operations

Marketplaces spent the last decade chasing scale. The next decade belongs to orchestration. Discover how AI, connected data, and autonomous agents are reshaping seller growth, retail media, monetisation, and platform operations.

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