On Thursday 18th June, the Trigg Digital team will be attending Salesforce Agentforce World Tour London at ExCeL London alongside leaders across data, AI, customer experience, and transformation.
This year feels particularly important.
The conversation has clearly shifted from “What is AI?”
to “How do we operationalise AI effectively, safely, and at scale?”
Across recent conversations with clients and industry leaders, the biggest challenges are no longer access to AI technology itself. They are around connecting data, simplifying operations, improving workflows, and embedding AI into real business processes without creating additional complexity.
Key Themes We Expect to See
Agentic AI
Moving AI agents from experimentation into governed
operational execution
Data & Orchestration
Connecting data foundations to improve visibility, automation, and decision-making
Operational Efficiency
Reducing manual work, streamlining workflows,
and improving scale
The Conversation Around AI Has Shifted
Over the last 12–18 months, many organisations have experimented with AI across sales, service, marketing, analytics, and operations.
The focus is now shifting towards operational execution.
Businesses are increasingly trying to understand where AI genuinely adds value, which processes are suitable for automation, how to connect fragmented systems and data, and how to scale AI without creating additional operational or technical debt.
There is also growing focus on how humans and AI agents work together effectively within day-to-day operations and customer workflows.
That is why this year’s themes around Agentforce, Data 360, automation, and workflow orchestration feel particularly relevant.
“AI alone does not solve operational complexity. In many cases, it simply exposes it.”
Operational Complexity Is Becoming the Real Challenge
One thing becoming increasingly clear is that growth constraints are often operational rather than commercial.
Teams spend significant amounts of time navigating disconnected systems, fixing data issues, chasing information, managing exceptions manually, and coordinating workflows across departments.
AI alone does not solve that.
In many cases, it simply exposes where operational friction already exists.
The organisations seeing the strongest momentum are typically the ones combining connected data foundations, strong process design, practical automation, and governed AI implementation across teams and systems.
These themes continue to emerge across our work in retail, marketplaces, retail media, customer operations, and enterprise transformation programmes.
What the Trigg Digital Team Will Be Exploring
Several Trigg Digital specialists across AI, Data 360, CRM, revenue management, retail, media, marketplaces, technology and transformation will be attending throughout the day.
We’re particularly interested in conversations around:
- Agentic AI and enterprise readiness
- Data orchestration and operational visibility
- Retail, media, marketplace and technology operations
- Workflow automation and revenue operations
- Connected customer and commercial experiences
- Practical implementation approaches and lessons from early adopters
Events like Agentforce World Tour London are becoming less about technology announcements and more about understanding how operating models are evolving in practice.
Book a Data & AI Readiness Assessment
Many organisations are still determining whether their data, processes, governance, and operating models are truly ready for scalable AI adoption.
To help organisations assess operational readiness more practically, we’ve launched the Trigg Digital Data & AI Readiness Assessment.
Trigg Digital’s Data & AI Readiness Assessment helps organisations identify:
- Data and platform readiness
- Workflow and operational friction
- AI and automation opportunities
- Governance and scalability considerations
- Salesforce, Data 360, and Agentforce readiness
We continue to see the organisations making the most progress combine connected data, operational orchestration, and governed AI execution rather than approaching AI in isolation.
If you’re attending Agentforce World Tour London and would like to discuss your AI, data, or operational transformation roadmap, we’d be happy to connect.
