Insights • Category

Change & Adoption

Explore Trigg Digital insights, perspectives and thought leadership across CRM, data, AI, automation and operational transformation.

Abstract illustration of an agentic AI operating model — AI agent nodes orchestrated above a governance platform.

AI, AGENTS &AMP; AUTOMATION

July 15, 2026 • 13 min read • Mark Hartnady

Building an Agentic AI Operating Model: Where to Start, What to Build, and Why Most Organisations Get It Wrong

The organisations winning with AI aren't the ones running the most pilots — they're the ones that built the infrastructure to scale them.

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AI, AGENTS &AMP; AUTOMATION

June 14, 2026 • 31 min read • Steve Paul

AI ROI Calculator

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AI, AGENTS &AMP; AUTOMATION

May 29, 2026 • 16 min read • Steve Paul

Data & AI Readiness Assessment

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AI, AGENTS &AMP; AUTOMATION

December 17, 2024 • 3 min read • Tina Matthews

How Data, AI and AI Agents Are Transforming industries

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MEDIA

August 16, 2023 • 7 min read • Steve Paul

The Rise of AI in Advertising

Discover AI's game-changing impact on advertising with Salesforce's innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency today.

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INSIGHTS

April 17, 2023 • 8 min read • Steve Paul

5 Tips To Exceed Your Sales Targets In 2023

Want to make 2023 the year you smash your sales targets? Get the most out of your sales teams this year with our 5 top tips.

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INSIGHTS

March 30, 2023 • 4 min read • Steve Paul

ASOS: The Latest Retailer Delving Into Retail Media

Discover how ASOS has leveraged its retail media network to provide targeted ads and increase customer engagement with the help of a new partnership.

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INSIGHTS

March 23, 2023 • 9 min read • Tina Matthews

Retail Trends For 2023 – Salesforce Edition

Find out what 2023 has in store for the retail industry, and how Salesforce can help you and your business thrive.

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INSIGHTS

March 16, 2023 • 6 min read • Steve Paul

Einstein GPT – How Salesforce Has Capitalised On The ChatGPT Hype

Explore the implications of AI in customer relationship management through Salesforce’s Einstein GPT, built with OpenAI's GPT-3 technology.

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two women in a hotel lobby with overlaid text 'Travel Tech Trends 2023'

INSIGHTS

March 9, 2023 • 6 min read • Tina Matthews

The Top 5 Tech Trends Set To Shape The Travel, Transport And Hospitality Industry In 2023

Learn how retail businesses are being transformed with Salesforce Genie

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