Marketing & Personalisation

NEWS

October 18, 2022 • 4 min read • Steve Paul

Salesforce Genie: What Does It Actually Do?

What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out...

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NEWS

September 29, 2022 • 7 min read • Billy Liddle

Salesforce Marketing Cloud Winter 23 Release Notes: What You Need To Know

We know that trawling through Salesforce's release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s...

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MARKETING & PERSONALISATION

August 5, 2022 • 3 min read • Jessica Ho

These Retailers Are Creating A Whole New Revenue Stream (And You Can Do It, Too)

Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting...

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MARKETING & PERSONALISATION

July 28, 2022 • 7 min read • Steve Paul

Best Practices For Your CRM Centre of Excellence

Check out this week's blog for 3 steps to building a CRM centre of excellence...

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MARKETING & PERSONALISATION

July 20, 2022 • 6 min read • Jessica Ho

How To Make Display Ads That Get Clicks (And Don’t Bounce!)

Hear from the marketing experts at Trigg on how to run display ad campaigns that actually convert!

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MARKETING & PERSONALISATION

July 19, 2022 • 7 min read • Steve Paul

Building A CRM Centre Of Excellence: 3 Steps

Check out this week's blog for 3 steps to building a CRM centre of excellence...

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RETAIL

June 20, 2022 • 8 min read • Jessica Ho

5 Ways To Accelerate Your FMCG Business

Check out this week's blog for 5 ways you can improve the performance your consumer goods business...

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MARKETING & PERSONALISATION

June 1, 2022 • 4 min read • Jessica Ho

The 4 Key Trends In The FMCG Industry Right Now

Check out this week's blog for 4 of the most impactful trends in the FMCG industry right now, alongside some solid advice on how to keep up with them…

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AI, AGENTS & AUTOMATION

May 10, 2022 • 4 min read • Jessica Ho

The 3 Trends Set To Take Over The Transport, Travel and Hospitality Industry

In an industry that is constantly changing, it is crucial to stay on top of the latest movements. In this blog, we identify the 3 most impactful trends to watch out for...

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MARKETING & PERSONALISATION

April 29, 2022 • 4 min read • Jessica Ho

5 Reasons Marketers Struggle With Salesforce Marketing Cloud And Account Engagement (Pardot) And How To Solve Them

Both of these platforms hold huge potential for marketers, yet many marketers struggle to make either work for them. We’ve identified the 5 key reasons this happens and found the solutions that...

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