Insights

Articles by Steve Paul

Steve brings over 20 years of experience advising and building at the intersection of business and enterprise technology, helping organisations design operating models that translate Data, CRM and AI into measurable outcomes.

IMPLEMENTATION & DELIVERY

October 20, 2020 • 31 min read

Why having a CRM system can make you more investable

CRM implementations can be very pricy. Yet, if well implemented, can make your business more investable. In this blog we discuss why

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CAREERS & CULTURE

October 1, 2020 • 31 min read

Wrap Up: Our webinar with the UK’s top marketplaces

Our wrap up to our webinar is here; "What Sales, Service and Marketing can learn from marketplaces - how marketplaces leverage data to drive growth"

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IMPLEMENTATION & DELIVERY

September 24, 2020 • 32 min read

Why now is the best time to invest in your CRM

The world is changing quicker than ever. The new normal means many people are remote working. Mitigate the effects of this change with a robust CRM system

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AI, AGENTS & AUTOMATION

June 28, 2020 • 32 min read

How to increase the effectiveness of your marketing efforts and customer journeys with Salesforce

Marketing is tough. When speaking to marketing professionals around our network, we find a number of challenges, a lot of which surround data and gaining true visibility of attribution and ROI.

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AI, AGENTS & AUTOMATION

June 10, 2020 • 31 min read

How to develop a robust global sales process for business resilience and growth

We often come across broken sales processes and opportunities to leverage Salesforce - Sales Cloud in particular- more effectively to win and grow customers.

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TECHNOLOGY

May 27, 2020 • 7 min read

Salesforce Summer Release ‘20 Highlights

Salesforce has released its Summer Release Notes for 2020- and we’re excited! This year’s summer release is themed around “delivering innovations across the entire Customer 360 Platform to support you in times...

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Make your customers as happy as this guy

AI, AGENTS & AUTOMATION

May 19, 2020 • 34 min read

The impact of self-service and service automation on incremental net revenue and customer satisfaction

How you can increase customer satisfaction and revenue with automation and Salesforce Service Cloud. Packed with real-world examples, links to help articles and practical tips for improving service

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