The Challenge

5 markets · 1,400 users · Sales, Service & Marketing

The organisation was operating across multiple regions with disconnected systems, siloed teams, and inconsistent processes, making it difficult to gain a clear view of customers, pipeline, and performance.

Key challenges included:

• No single view of the customer across Sales, Service, and Marketing
• Inconsistent processes across markets and business units
• Manual reporting and limited commercial insight
• Legacy on-premise platforms constraining scale and innovation
• Growing operational risk as the business expanded globally

The leadership team needed a globally consistent CRM strategy that could be deployed locally while maintaining strong governance and control.

Our Approach

Fragmented Tools · Manual Processes · Limited Scalability

Adevinta operates large-scale digital marketplaces across multiple regions, supporting complex advertising sales and operations. However, its existing CRM setup was no longer fit for purpose.

The organisation was relying on a legacy CRM that was slow, inflexible, and difficult to extend. Sales and ad operations teams struggled to quickly search inventory, manage campaigns, and coordinate approvals. Critical data lived across disconnected systems, limiting visibility and increasing manual effort.

Key challenges included:

• Limited visibility across ad inventory, campaigns, and approvals
• Heavy reliance on manual processes and workarounds
• Poor integration between CRM and finance systems
• Inflexible tooling that could not scale with the business
• High dependency on technical teams for simple changes

Adevinta needed a modern, Salesforce-native solution that could support its growth, improve usability, and reduce operational friction.

Our Approach