How Trigg Digital Transformed Adevinta’s Ad Management Process

Overview

Trigg completed a fantastic project with classifieds specialist Adevinta to improve its CRM systems and streamline its processes. With Trigg’s help, the company automated search functions, improved cross-departmental communications and oversaw the seamless integration between the Salesforce and Microsoft Dynamics CRMs.

About Adevinta

Adevinta is a global classifieds specialist, with online marketplaces in 15 countries, including the world’s best-known online marketplace, eBay. Adevinta focuses on helping people and companies live more sustainably by reusing and upcycling.

The Challenges

The problems that Trigg was chosen to solve were primarily those of system visibility and querying, CRM system update and ultimately, improving the user experience for Adevinta customers. After conducting a thorough deep dive into the company’s needs, we uncovered the following challenges: – Sales staff couldn’t efficiently search the system to see if ad space was available – That meant hours of onerous back-and-forth between the ad operations department and other departments – Rose CRM wasn’t working for Adevinta anymore, with it being slow, inflexible and with a clunky user interface – A migration to a new CRM, that integrated seamlessly with Microsoft Dynamics, was desperately needed

The Solution

Working with the company’s ad operations team, Trigg helped to implement a custom Salesforce solution, Advendio, for improved advertisement management. Unfortunately, due to increasing pressures from the massive online retail boom created by the pandemic, this change needed to happen quickly and be managed impeccably. Despite being unable to meet in-person because of COVID-19, Trigg worked both efficiently and diligently and the seamless switch was complete within five months. We acted as project managers for both our client, Adevinta, and the Advendio team, to make sure everyone understood the business needs and their role. We created a bespoke online training programme, along with some recorded material, for ongoing support post-delivery. As project managers, we: – Configured the entire CRM migration and set up of the new system, particularly on the Salesforce side – Trained the Adevinta on Salesforce platform, making sure they were entirely self-sufficient before project handover – Delivered additional functionality as per brief/user requirements, including a more intuitive and efficient inventory checking functionality, and a robust ad creative approval process. – Integrated all processes from end-to-end with the Microsoft CRM system, including ad management into CRM into billing, which we fully automated process to save time and money – Managed all troubleshooting and debugging Bug fixes, staying onboard during handover to help increase functionality and provide additional training.

The Products

The Results

Due to an incredibly quick and remote solution from Trigg, Adevinta has seen the ad creative team, ad ops team and sales teams save time and money by automating certain tasks and making a simpler, yet more user-friendly workflow for approvals and queries. The company’s needs were met by this solution, with no additional software or staff hours required. According to client feedback, the team is now so confident with the platform that it can now train new starters and fix its own bugs. This means increased revenue and, of course, happier end users and a higher conversion rate.

What did Adevinta have to say?

“Trigg Digital helped us during the technological change in our company, understanding our needs and providing us with a new tool with more features and more potential for the future. They have also taught our team – ensuring the future maintenance of the program and the success of the project.” – Adevinta “From my perspective, what has been improved the most is the capacity to go through changes and improvements (personalisation). We are able to create fields at all levels and what is more, able to create validation rules and flows that are really needed for our business. Also having the self-serve option and the capacity to work with a huge amount of data, being able to import it, export it etc.” – David Martin, Project Manager

Find out how the team at Trigg Digital can help solve your ad management problems. Give us a call on +44 203 239 8492, email hello@triggdigital.com. or fill out the form here.

About the author Ed Bonilla

14+ years experience primarily within B2B marketing providing Salesforce-based solutions

Ready to move from insight to action?

Explore how data, CRM and AI can unlock measurable growth.

Talk to Trigg Digital about strategy, implementation, optimisation and practical AI adoption.

Get in touch