How Trigg Digital Transformed Adevinta’s Ad Management Process

After conducting a thorough deep dive into the company’s needs, we uncovered the following challenges:

– Sales staff couldn’t efficiently search the system to see if ad space was available
– That meant hours of onerous back-and-forth between the ad operations department and other departments
– Rose CRM wasn’t working for Adevinta anymore, with it being slow, inflexible and with a clunky user interface
– A migration to a new CRM, that integrated seamlessly with Microsoft Dynamics, was desperately needed

Unfortunately, due to increasing pressures from the massive online retail boom created by the pandemic, this change needed to happen quickly and be managed impeccably.

Despite being unable to meet in-person because of COVID-19, Trigg worked both efficiently and diligently and the seamless switch was complete within five months.

We acted as project managers for both our client, Adevinta, and the Advendio team, to make sure everyone understood the business needs and their role. We created a bespoke online training programme, along with some recorded material, for ongoing support post-delivery.

As project managers, we:

– Configured the entire CRM migration and set up of the new system, particularly on the Salesforce side

– Trained the Adevinta on Salesforce platform, making sure they were entirely self-sufficient before project handover

– Delivered additional functionality as per brief/user requirements, including a more intuitive and efficient inventory checking functionality, and a robust ad creative approval process.

– Integrated all processes from end-to-end with the Microsoft CRM system, including ad management into CRM into billing, which we fully automated process to save time and money

– Managed all troubleshooting and debugging Bug fixes, staying onboard during handover to help increase functionality and provide additional training.

According to client feedback, the team is now so confident with the platform that it can now train new starters and fix its own bugs. This means increased revenue and, of course, happier end users and a higher conversion rate.

“From my perspective, what has been improved the most is the capacity to go through changes and improvements (personalisation). We are able to create fields at all levels and what is more, able to create validation rules and flows that are really needed for our business. Also having the self-serve option and the capacity to work with a huge amount of data, being able to import it, export it etc.” – David Martin, Project Manager