We’re at it again – new week, new Retail Media game-changer!
Say hello to the Trigg Retail Media Reporting Agent, your new best friend for simplifying campaign reporting. With just one click, you can whip up monthly and daily campaign reports ready to share with your brand, advertiser, or agency partners!
📊 Instant Reports: Generate visual XLS, PDF, or PPT campaign reports faster
⏰ Set It & Forget It: Schedule reports to go out daily, weekly, or monthly
✔️ Spot-On Accuracy: Wave goodbye to tedious admin and manual errors
📅 All the Metrics: Impressions, CTR, Viewability, Pacing and more – served up fresh
🤝 Collaboration, Simplified: Share insights seamlessly in one-click
Work smarter, not harder – and make reporting fun (yes, fun!), thanks to our friends at Salesforce and Documill.
In today’s fast-paced Retail Media landscape, delivering a successful omni-channel campaign requires more than just effort, it demands strategic collaboration, precise real-time performance monitoring, and agile optimization to maximise return on ad spend.
Meet the Trigg Retail Media Performance Agent – crafted to empower sales and ad ops teams with unparalleled control over their campaigns:
⚡ Campaign Summaries: Real-time actionable insights to address pacing and performance issues instantly
🎯 Transparency: Keep teams aligned, informed, and empowered with timely updates that drive smarter decisions
⏱️ Save Time: Automate reporting and alerts to focus on high-value strategic initiatives
🔄 Stronger Collaboration: Accelerate response times and engagement via #Slack, MS Teams, email, or self-serve
Say goodbye to manual reporting, misaligned teams, and juggling multiple tools. Take the leap to smarter, faster, and more effective campaign management. Discover the difference today!
Customer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional chatbots keep up, or is Salesforce Agentforce taking the lead?
🤔 Key Differences:
🤖 Chatbots: Depend on intent models, needing exhaustive training for specific queries.
🧠 Agentforce: Powered by AI with Atlas and RAG, handles broader, dynamic instructions with ease.
✨ Why Agents Outpace Chatbots:
⚡ Faster Setup: No complex training required—just general instructions.
🔍 Unstructured Data: Seamlessly processes FAQs, support docs, and more using RAG.
🌍 Omnichannel Reach: Web today, voice and email tomorrow, delivering consistency everywhere.
🎅 Future Outlook:
Industries like retail, finance, and healthcare are already showing where Agentforce will dominate, thanks to its scalability and adaptability.
As we toast this season, one thing is clear – Agentforce is the future. Find out why below;
We were thrilled to meet with Steve Dennahy from Salesforce to explore Salesforce Agentforce and its transformative real-world applications. Alongside our Trigg team—Mark Hartnady, Steve Paul and Tommy Wong, Steve shared insights into how businesses can enhance customer experiences, reduce Sales and Service operational costs, and empower agents using Agentforce, a powerful customer-facing co-pilot.
✨ What is Agentforce? Steve Dennahy provides insights into real world examples on how Agentforce supports processes across Sales, Service through multiple channels automating repetitive tasks across digital channels like web chat, WhatsApp, and social media—24/7.
🛠️Real-World Impact Hear more on some of the seamless exchanges in retail, instant warranty information in automotive, proactive patient support in healthcare, and simplified bookings in travel and logistics.
💡 What’s the Value? Did you know the cost of an Agentforce conversation is as little as £1.60? That’s a fraction of phone or email interactions, driving significant cost savings while improving customer satisfaction
On 8th October 2024, Trigg hosted an exclusive event at The Marriott, Canary Wharf, in collaboration with Salesforce and top industry innovators, following the exciting Agentforce World Tour launch in London. Leaders shared how UK businesses are leveraging AI to deepen customer connections, drive growth, and redefine customer loyalty. Keep reading for top insights from the evening!
Mark Graham highlighted the challenges associated with managing data effectively and the key steps needed to streamline processes for greater efficiency and automation. He emphasised the importance of identifying the right starting points to achieve ROI, focusing on improving customer service, driving user adoption, and supporting sustainable growth.
Sophia Farrag addressed key data challenges, stressing the need for a robust data plan. She highlighted the importance of cleansing and preparing data for predictive AI to learn and provide accuracy supporting strategies such as next-best-action and integrating new technologies to improve business outcomes. Sophia also pointed out the varying levels of AI maturity within organisations, noting that many are still grappling with how to connect AI capabilities to practical applications.
Kate Donaghy shared Secret Escapes’ experience as an early adopter of Salesforce Einstein AI. She highlighted how predictive AI improved case resolution and customer insights, achieving a 25% efficiency gain. Kate emphasised the value of a refined knowledge base, with a successful 18-month review of Einstein bots supporting strong agent performance and member engagement. She praised Agentforce for its accuracy and brand alignment, stressing the importance of scoping topics, enhancing AI learning, and using guardrails to ensure consistent, efficient responses.
Chris Pannell from Salesforce discussed how public sector organisations can leverage predictive AI to transform services and decision-making. With the exponential growth of data, predictive AI can forecast trends, improve service delivery, and boost operational efficiency. He also highlighted Salesforce’s Data Cloud, providing secure, onshore data hosting for public sector bodies, as a critical enabler for AI adoption, supporting the UK’s push toward more data-driven, AI-powered public services.
Our panel concluded with an inspiring look into the future as each speaker shared predictions on emerging technologies and AI’s role in shaping their industries over the next 3-5 years. Their insights provided a roadmap for what’s next—and how businesses can prepare. A huge thank you to them for their valuable insights!
We’re cleared for departure to embark on a transformative journey that aligns with Portico’s goals to boost sales, operational efficiency, and amplify their value to customers!
Discover AI’s game-changing impact on advertising with Salesforce’s innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency today.
May 2nd, 2023 Posted by Steve PaulEvents, Retail Media, Sales
0 thoughts on “Wrap-Up: Meeting Growth Expectations is Not Easy; Cometh Retail Media!”
On Thursday 20th April, the Trigg Digital team teamed up with Salesforce to host an exclusive retail media event with market leaders and disruptors, to talk about how UK businesses are leveraging data to fuel growth and reinvent the consumer experience. Keep reading to learn some of the key insights we shared.
What’s the big deal with retail media?
One of the first things covered in the event – hosted by Abigail Byre, Salesforce’s Regional Vice President – Retail, and our CEO, Steven Paul – were the changes to today’s retail and data landscape with the question pondered;
There’s been a big shift in recent years, thanks to low margins caused by inflation, and ecommerce’s growing share of the market. Online sales counted for 14.3% of total retail sales in Q1 2022 – a huge increase from Q1 2019 when it was just 10%. First-party data is far more valuable than ever before, a result of the deprecation of third-party cookies and the increased pressure on companies to protect consumers’ private data.
Retailers are beginning to see the potential that first-party data can provide, especially when it comes to driving customer value. First-party data can help retailers to increase both their own revenue and suppliers’ revenue. When it comes to retailers, first-party data such as user demographics, contact information, search and transaction history, and even the devices they use can help them to offer customers a more personalised experience, increasing customer loyalty and lifetime value. New research has shown that 65% of consumers will remain loyal to companies if they offer more personalised experiences. Retail media isn’t something completely new – it’s an evolution of search advertising and online advertising, but it’s come a long way, and retailers should take advantage of this strategy if they want to stay one step ahead.
Meeting growth expectations is not easy; it requires a careful strategy, expertise and a suite of new capabilities. The retailer, brand and customers’ journey can be fractured, new advertising technologies are constantly emerging, service expectations are high, and there’s increasing pressure to maximise return on ad spend.
So just how can you deliver a profitable, connected and consistent experience?
Dynamic interoperable workflow management is fundamental to delivering a frictionless experience for customers, retails and brands, to achieve this you must invest in the following areas…
How you…
… Sell media and manage relationships
… Segment, target, forecast and manage inventory
… Orchestrate and optimise omni-channel campaigns
… Track, measure and deliver valuable customer insights
… Reconcile delivery actuals, invoicing and accounting
How to establish and scale a retail media network
One brand that’s building a sustainable and scalable retail media network is John Lewis Partnership, the largest employee-owned business in the UK with over 21 million customers a year and 8+ million loyalty members. The brand has a huge range of media touchpoints, from print and onsite media to events and social media, out of home and in store point of sale, enabling them to reach customers across their shopping journey and offer a seamless and connected experience.
Jemma Haley from John Lewis Partnership talked about the key learnings on the journey so far. Firstly, to ensure long-term success, retail media must be a strategic top-down priority with a clear vision and accountability. To be as effective as possible, it needs to be integrated across various teams, who all need to be aligned on how they can support retailer trade, customer marketing, and the brand’s overall needs. Also, retail media propositions should all be designed to deliver ‘win win win’ outcomes, which help the customer find what they need, the retailer grow their sales, and the brand understand the impact of the campaign. It’s pivotal that retailers underpin their proposition with customer insights to fuel media sales and planning. Not only can these insights help to measure the impact of campaigns, but they can also help target new potential customers.
The importance of a robust data and partner strategy
Ben O’Mahoney from Ocado was up next a share a perspective on how UK Retail Media has evolved since 2016 from his days at Sociomantic from Dunnhumby to the first party data market shift fast-tracked by GDPR and Ocado’s latest partnership announced in March with the Trade Desk.
Brands in the UK and across Europe have had to be more innovative in how they approach first-party data, because of data privacy laws like GDPR.
It’s important that retailers embarking on a retail media journey think carefully about their data strategy. They need to monetise with meaning and think carefully about how to utilise their assets and their first-party data. Not only do brands need to drive sales, but they also need to enhance the customer experience. Quality is more important than quantity, after all. This kind of approach lies at the heart of a new kind of strategic partnership model between both brands and retailers.
When it comes to retail media networks, if they’re built on a foundation of privacy and transparency, brands are more likely to improve their relationships with their customers – retail media networks should be built with the customer in mind.
At the end of the presentation, we were joined by Henry Eccles from Google to share his insights on the retail and consumer goods industry. Through the panel and subsequent Q&A session, we had the opportunity to learn more about our speakers, their professional journey, and their knowledge of retail media, including their predictions for the future.
The demand for retail media networks is huge across the world, and although setting one up can be complex, the benefits speak for themselves.
Whether it’s through enhanced analytics capabilities, understanding consumer demand, or leveraging consumer data – here at Trigg Digital, our retail-media team with all the skills and industry knowledge they need to help set up, scale up or improve your retail media network.
To find out more about how to unlock the power of first-party data and launch your own retail media network, or to learn about our next event, get in touch.
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