AI, Agents & Automation Archives

Abstract Trigg Digital graphic illustrating Claudeforce Changes the AI Game for Sales.

AI, AGENTS &AMP; AUTOMATION

August 31, 2026 • 18 min read • Steve Paul

Claudeforce changes the sales AI conversation

37 prebuilt Salesforce skills inside Claude move the conversation from “what can AI do in CRM?” to a more useful question: which parts of the sales operating rhythm should AI improve first?

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AI agent journey from POC and team adoption to production readiness and measurable value

AI, AGENTS &AMP; AUTOMATION

August 24, 2026 • 18 min read • Chris Smith

You’ve Built Your First Agent. Here’s What Comes Next

Moving from proof of concept to measurable business value requires adoption, operationalisation, and proof—here's where most teams stumble and how to move past it.

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Abstract Trigg Digital graphic illustrating The Hidden Cost of DIY CRM: Why Fast Isn't the Same as Ready for Scale.

AI, AGENTS &AMP; AUTOMATION

August 17, 2026 • 14 min read • Mark Hartnady

The Hidden Cost of DIY CRM: Why Fast Isn’t the Same as Ready for Scale

Claude Code and AI tools make building a CRM faster than ever. But moving from prototype to production-grade system is a very different problem — and one many organisations underestimate.

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Multi-agent AI architecture showing Revenue, Data, Policy, Compliance and Ops Agents governed by a trust, delegation and verification security layer.

AI, AGENTS &AMP; AUTOMATION

August 12, 2026 • 12 min read • Mark Hartnady

Securing Agentic AI: Beyond the Single-Agent Model

As organisations deploy master-and-subagent AI systems, the security equation shifts. Control, trust and governance demand a new architecture.

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AI-powered CRM dashboard illustrating connected data, intelligent agents, automation and business growth.

AI, AGENTS &AMP; AUTOMATION

August 11, 2026 • 11 min read • Mark Hartnady

Top 5 AI CRM Trends That Matter in 2026

Forget the hype. Here's what's actually moving the needle for organisations that are getting real value from AI in their CRM stack.

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Illustration showing an Agentforce project moving into scalable business operations

AI, AGENTS &AMP; AUTOMATION

August 7, 2026 • 10 min read • Chris Smith

The Coworker Shift: Moving Agentforce from Project to Operations

Embedded AI in every interface sounds simple. Making it work operationally—without stalling your adoption—requires a different approach.

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Somerce and Trigg Digital logos announcing a strategic AI collaboration focused on measurable growth

AI, AGENTS &AMP; AUTOMATION

August 6, 2026 • 6 min read • Steve Paul

Somerce Partners with Trigg Digital to Turn AI Opportunities into Measurable Growth

The social commerce growth agency will work with Trigg Digital to identify its strongest AI opportunities, establish the business case and readiness to deliver, and turn priority use cases into measurable business...

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Three blue and aqua light pathways converge across a dark glass boardroom table, representing trusted data, governed execution and measurable AI business outcomes.

AI, AGENTS &AMP; AUTOMATION

July 20, 2026 • 8 min read • Dejon Yeoman

Beyond the Model: Turning Salesforce AI into Business Value

AI investment is coming under greater scrutiny. We explore how Claude, Salesforce and a disciplined delivery approach can turn AI capability into measurable business value.

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