Insights • Category

Data, Analytics & Integration

Explore Trigg Digital insights, perspectives and thought leadership across CRM, data, AI, automation and operational transformation.

TECHNOLOGY

June 13, 2026 • 7 min read • Mark Hartnady

The Salesforce UI is No Longer the Centre of the Experience

Salesforce Headless 360 signals a major shift in how organisations interact with Salesforce, AI agents and enterprise software. Here’s what it means for companies preparing for an agent-enabled future.

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Enterprise architecture visualisation illustrating AI, Agentforce, CRM, Data 360, automation, integrations and analytics connected through intelligent consumption-based technology flows, highlighting the shift from traditional software licensing to AI-powered digital ecosystems.

AI, AGENTS &AMP; AUTOMATION

June 9, 2026 • 5 min read • Mark Hartnady

Beyond Licences: Understanding Consumption in the Age of AI and Agentforce

AI, data and automation are changing how technology is bought and consumed. Understanding consumption is now critical to maximising value.

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AI, AGENTS &AMP; AUTOMATION

June 3, 2026 • 36 min read • Mark Hartnady

Agentforce Service Framework

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AI, AGENTS &AMP; AUTOMATION

May 29, 2026 • 16 min read • Steve Paul

Data & AI Readiness Assessment

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AI, AGENTS &AMP; AUTOMATION

December 17, 2024 • 3 min read • Tina Matthews

How Data, AI and AI Agents Are Transforming industries

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AI, AGENTS &AMP; AUTOMATION

November 28, 2024 • 1 min read • Chris Smith

Agentforce : Ready, Set, Activate!

We’ve cracked what Agentforce is, and how it works… but how do you bring an agent to life? Who better to guide us than our Head of Delivery, Chris Smith.

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AI, AGENTS &AMP; AUTOMATION

November 25, 2024 • 1 min read • Mark Hartnady

Agentforce Decoded and Demystified

Agentforce is a transformative platform reshaping how businesses engage with customers and drive results. In this session, Mark and Steve dive deeper into its core, addressing some pressing questions.

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AI, AGENTS &AMP; AUTOMATION

November 14, 2024 • 3 min read • Steve Paul

Your Pathway to Agentic CRM Success

We had a blast at Trigg HQ this week chatting all things @Salesforce #Agentforce with our very own CTO, Mark Hartnady, and CEO, Steven Paul!

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MEDIA

August 16, 2023 • 7 min read • Steve Paul

The Rise of AI in Advertising

Discover AI's game-changing impact on advertising with Salesforce's innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency today.

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MEDIA

May 10, 2023 • 5 min read • Steve Paul

How Artificial Intelligence Will Impact Media

In recent months, artificial intelligence (AI) has been all over the news, with people debating the benefits and risks of it - Elon Musk has even warned that it poses “profound risks...

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