Insights • Category

Data, Analytics & Integration

Explore Trigg Digital insights, perspectives and thought leadership across CRM, data, AI, automation and operational transformation.

Abstract Trigg Digital graphic illustrating Everyone on LinkedIn Is Building Their Own CRM. Here's Why That's Almost Always a Bad Idea.

DATA, ANALYTICS &AMP; INTEGRATION

July 29, 2026 • 16 min read • Steve Paul

Everyone Is Building Their Own CRM. Here’s Why That’s Almost Always a Bad Idea.

The build-vs-buy debate is back — but Anthropic's decision to scale on Salesforce tells you everything you need to know about where the smart money is going.

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TECHNOLOGY

June 13, 2026 • 7 min read • Mark Hartnady

The Salesforce UI is No Longer the Centre of the Experience

Salesforce Headless 360 changes how companies think about CRM, data and customer experience. Instead of forcing every interaction through a traditional Salesforce interface, it enables businesses to surface Salesforce data, workflows and...

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Enterprise architecture visualisation illustrating AI, Agentforce, CRM, Data 360, automation, integrations and analytics connected through intelligent consumption-based technology flows, highlighting the shift from traditional software licensing to AI-powered digital ecosystems.

AI, AGENTS &AMP; AUTOMATION

June 9, 2026 • 5 min read • Mark Hartnady

Beyond Licences: Understanding Consumption in the Age of AI and Agentforce

AI, data and automation are changing how technology is bought and consumed. Understanding consumption is now critical to maximising value.

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AI, AGENTS &AMP; AUTOMATION

May 29, 2026 • 16 min read • Steve Paul

Data & AI Readiness Assessment

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AI, AGENTS &AMP; AUTOMATION

December 17, 2024 • 3 min read • Tina Matthews

How Data, AI and AI Agents Are Transforming industries

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AI, AGENTS &AMP; AUTOMATION

November 28, 2024 • 1 min read • Chris Smith

Agentforce : Ready, Set, Activate!

We’ve cracked what Agentforce is, and how it works… but how do you bring an agent to life? Who better to guide us than our Head of Delivery, Chris Smith.

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AI, AGENTS &AMP; AUTOMATION

November 25, 2024 • 1 min read • Mark Hartnady

Agentforce Decoded and Demystified

Agentforce is a transformative platform reshaping how businesses engage with customers and drive results. In this session, Mark and Steve dive deeper into its core, addressing some pressing questions.

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AI, AGENTS &AMP; AUTOMATION

November 14, 2024 • 3 min read • Steve Paul

Your Pathway to Agentic CRM Success

We had a blast at Trigg HQ this week chatting all things @Salesforce #Agentforce with our very own CTO, Mark Hartnady, and CEO, Steven Paul!

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MEDIA

August 16, 2023 • 7 min read • Steve Paul

The Rise of AI in Advertising

Discover AI's game-changing impact on advertising with Salesforce's innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency today.

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MEDIA

May 10, 2023 • 5 min read • Steve Paul

How Artificial Intelligence Will Impact Media

In recent months, artificial intelligence (AI) has been all over the news, with people debating the benefits and risks of it - Elon Musk has even warned that it poses “profound risks...

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