Gumtree, one of the UK’s most popular online marketplaces, has appointed Trigg Digital as its Strategic Salesforce Partner to implement a modular, future-ready CRM platform to fuel its next phase of growth.

As Gumtree sharpens its focus on product innovation, operational excellence, and delivering brilliant experiences for users, the business is investing in a scalable platform that brings together all core business functions across a diverse portfolio – from services and property, to jobs, media sales and ops, finance, and customer support – into a single, connected Customer 360 view.

Gumtree selected Trigg Digital for its proven expertise in complex, multi-vertical marketplace environments. The new CRM solution will deliver a flexible, composable architecture that accelerates time-to-market for new product offerings and ensures a consistent, data-driven experience across every customer touchpoint.

It also lays the foundations for Agentforce – Salesforce’s AI-powered automation and insights engine – designed to boost productivity, reduce operational costs, and enable smarter, faster cross-selling, upselling, enhanced customer satisfaction, and more informed decision-making.

This partnership represents a pivotal step in Gumtree’s mission to build a more responsive, intelligent, and sustainable marketplace – delivering greater value to its millions of users as the business enters an exciting new chapter.

Andy Harper, Chief Operating Officer at Gumtree, shared: “Partnering with Trigg Digital is a significant milestone in Gumtree’s transformation journey. Their deep understanding of complex marketplace environments and proven Salesforce expertise made them the clear choice. This new platform will give us the agility to innovate faster, streamline our operations, and deliver a more connected, personalised experience for our customers across every touchpoint.“

Euan Begley, Head of Strategy & Business Ops at Gumtree, added: “Our collaboration with Trigg Digital is central to enabling a more agile, data-driven Gumtree. The new CRM platform will streamline how we work across teams, reduce complexity, and give us the strategic flexibility to respond faster to market opportunities – all while keeping the customer experience at the heart of what we do.“

Steven Paul, Chief Executive Officer at Trigg Digital, added: “Partnering with Gumtree is a particularly meaningful milestone for me personally. Having spent a large part of my career working in marketplaces, this feels like a full-circle moment. Gumtree is an iconic brand with a clear vision for the future, and we’re excited to bring our deep Salesforce expertise to support their transformation. Together, we’re building a platform that empowers innovation, drives operational excellence, and puts the customer experience front and centre.“

About Gumtree

Gumtree is one of the UK’s most popular online marketplaces, offering users a simple and effective way to buy, sell, and connect within their local communities. Founded in 2000, Gumtree has become a trusted brand with millions of users across the UK, championing re-commerce and supporting local trading. With more than 1.8 million live ads at any one time, it’s not surprising that more than 10 million people visit the site every month to find what they need locally, affordably, and sustainably. Visit www.gumtree.com  and follow @GumtreeUK (Instagram) and @Gumtree (Twitter) to join the conversation.

About Trigg Digital

Trigg Digital is a leading strategic Data, CRM and AI consultancy, leveraging in-house expertise, industry know-how and best-in-class Salesforce capabilities to help clients go further, faster, across the UK, Europe, Canada, USA and APAC. For more information on Trigg head over to www.triggdigital.com.

We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI CRM consultancy with a fast-growing portfolio spanning UK, Europe, Canada, USA and APAC. The partnership will see the launch of a unified next-gen retail media platform to scale its media network powered by Salesforce, AI and Agentforce.

Harnessing ASOS Media Group’s (AMG) growth plans and Trigg’s cutting-edge Data, CRM, AI, and Retail Media expertise, together, we will power deeper insights, enhance operational efficiency, improve campaign performance and measurement, maximise data-driven monetisation and deliver best in class experiences for consumers, advertisers, brand partners and employees.

Elton Ollerhead, Director of ASOS Media Group, shared: “Our partnership with Trigg Digital marks another step forward for ASOS Media Group, helping us to create a better experience for our brand partners and our customers.”

Steven Paul, CEO, Trigg Digital, added: “We’re thrilled to collaborate with ASOS and the AMG team on this transformative journey to elevate ASOS’s retail media eco-system with Salesforce, AI and Agentforce at the core.”

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

About ASOS Media Group

ASOS Media Group (AMG) is ASOS’s Retail Media Network. AMG connects partner brands with millions of ASOS’s customers through tailored advertising, innovative content partnerships, and data-driven campaigns. Using inhouse creative in ASOS’s tone of voice, and by harnessing ASOS’s deep understanding of consumer behaviour and trends, AMG helps brands build authentic connections and drive meaningful engagement with one of the world’s most influential demographics.

About Trigg Digital

Trigg Digital is a leading strategic Data, CRM and AI consultancy, leveraging in-house expertise, industry know-how and best-in-class Salesforce capabilities to help clients go further, faster, across the UK, Europe, Canada, USA and APAC.

About mediaNXT by Trigg

mediaNXT is Trigg Digital’s specialist retail media practice as this high margin capability is rapidly expanding across all sectors, as seen in Retail Media, Travel Media, Finance Media, Sports Media and more. We obsess about simplifying complex ad sales, ad operations and campaign management processes and technology. We power new monetisation opportunities, scalability, and high-margin growth – enhancing consumer, client and employee experiences, driving smarter decisions, and delivering measurable outcomes to ensure our clients stay ahead in a rapidly evolving market.

For more information on Trigg’s Retail Media Solutions head over to www.medianxt.ai

We’re Now a Salesforce Summit Partner!

We’re thrilled to share some exciting news — Trigg Digital has officially reached Salesforce Summit Partner status, the highest level of recognition in the Salesforce Partner Program. This achievement places us among the top 0.5% of partners worldwide and reflects our dedication to delivering world‑class Salesforce solutions for our clients.

What Is Salesforce Summit Partner Status?

Salesforce Summit Partner is the highest tier in the Salesforce Partner Program. It’s awarded to consultancies that consistently demonstrate:

• Exceptional customer satisfaction and project success
• Deep technical expertise across multiple Salesforce Clouds
• Proven delivery excellence and innovation at scale

It’s not just a badge — it’s an independent confirmation that Trigg Digital delivers transformational Salesforce solutions that drive measurable impact.

How We Got Here

Our journey to Summit Partner has been built on:

• Client Success: Delivering measurable results for global brands across retail, media, and enterprise sectors.
• Expertise: Investing in our people, with a team certified across Sales, Service, Marketing, Experience, Data Cloud and more.
• Innovation: Leveraging Salesforce Einstein AI, Data Cloud, and our own AI‑driven frameworks to help clients stay ahead.
• Partnership: Building long‑term relationships where our success is defined by our clients’ success.

A Thank You to Our Team, Partners and Clients

We couldn’t have achieved this milestone without the commitment and talent of the Trigg Digital team and the trust of our clients and partners. Every project, every challenge, and every success has brought us here.

What’s Next?

Our Summit Partner status is not the finish line — it’s the launchpad. We’ll continue to innovate, invest in our team, and work side‑by‑side with clients to push the boundaries of what’s possible with Salesforce.

We are excited to announce a strategic partnership with Documill, a renowned document automation and collaboration solution provider. Together, we will enhance document processes across key UK, EU and North America industries, including retail, media, retail media, travel, manufacturing and more.

Documill’s solutions, available for Salesforce Sales, Service, Experience and Marketing Clouds, enable our clients to significantly reduce manual document tasks — from offers to complaint responses — and facilitate effective collaboration on contracts, leading to faster business outcomes.

Benefits of the Partnership 

Mika Könnölä, CEO, Documill, added: “This partnership with Trigg Digital enables us to further extend our global reach. Combining Trigg Digital’s Salesforce expertise with our renowned solutions and customer service, we will be able to provide unsurpassed quality to our customers”

Steven Paul, CEO, Trigg Digital, said: “Together, we will equip our customers with the processes, tools, automation and insights to accelerate growth and efficiency. Powered by Salesforce AI, Data, CRM, and Documill, we’ve already delivered a number of transformative projects for high-profile clients to simplify the complexities of quoting and IO processes, deal-making, retail media planning and performance reporting – and we are very excited for what’s instore next.”

About Trigg Digital 

Trigg Digital brings in-house expertise to the table, they leverage AI and Salesforce to optimise CRM processes for leading companies who want to go further, faster. Bringing a fresh perspective, Trigg know first-hand how CRM automation can transform businesses rapidly into agile and powerful operations delivering double-digit growth.

About Documill 

Documill helps Salesforce-powered enterprises to digitalize their core document processes. We do so through company-specific workflows, collaborative document creation, the inclusion of process-related tasks such as approvals and e-signing, and highly flexible document automation capabilities. 

If you would like more information about this topic, please get in touch.

Customer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional chatbots keep up, or is Salesforce Agentforce taking the lead?

🤔 Key Differences:

🤖 Chatbots: Depend on intent models, needing exhaustive training for specific queries.
🧠 Agentforce: Powered by AI with Atlas and RAG, handles broader, dynamic instructions with ease.

✨ Why Agents Outpace Chatbots:

⚡ Faster Setup: No complex training required—just general instructions.
🔍 Unstructured Data: Seamlessly processes FAQs, support docs, and more using RAG.
🌍 Omnichannel Reach: Web today, voice and email tomorrow, delivering consistency everywhere.

🎁 Delivering Value:
Agents outperform bots, achieving 40-50% better results by resolving complex queries faster, improving ROI, and elevating customer satisfaction.

🎅 Future Outlook:
Industries like retail, finance, and healthcare are already showing where Agentforce will dominate, thanks to its scalability and adaptability.

As we toast this season, one thing is clear – Agentforce is the future. Find out why below;