We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI CRM consultancy with a fast-growing portfolio spanning UK, Europe, Canada, USA and APAC. The partnership will see the launch of a unified next-gen retail media platform to scale its media network powered by Salesforce, AI and Agentforce.

Harnessing ASOS Media Group’s (AMG) growth plans and Trigg’s cutting-edge Data, CRM, AI, and Retail Media expertise, together, we will power deeper insights, enhance operational efficiency, improve campaign performance and measurement, maximise data-driven monetisation and deliver best in class experiences for consumers, advertisers, brand partners and employees.

Elton Ollerhead, Director of ASOS Media Group, shared: “Our partnership with Trigg Digital marks another step forward for ASOS Media Group, helping us to create a better experience for our brand partners and our customers.”

Steven Paul, CEO, Trigg Digital, added: “We’re thrilled to collaborate with ASOS and the AMG team on this transformative journey to elevate ASOS’s retail media eco-system with Salesforce, AI and Agentforce at the core.”

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

About ASOS Media Group

ASOS Media Group (AMG) is ASOS’s Retail Media Network. AMG connects partner brands with millions of ASOS’s customers through tailored advertising, innovative content partnerships, and data-driven campaigns. Using inhouse creative in ASOS’s tone of voice, and by harnessing ASOS’s deep understanding of consumer behaviour and trends, AMG helps brands build authentic connections and drive meaningful engagement with one of the world’s most influential demographics.

About Trigg Digital

Trigg Digital is a leading strategic Data, CRM and AI consultancy, leveraging in-house expertise, industry know-how and best-in-class Salesforce capabilities to help clients go further, faster, across the UK, Europe, Canada, USA and APAC.

About mediaNXT by Trigg

mediaNXT is Trigg Digital’s specialist retail media practice as this high margin capability is rapidly expanding across all sectors, as seen in Retail Media, Travel Media, Finance Media, Sports Media and more. We obsess about simplifying complex ad sales, ad operations and campaign management processes and technology. We power new monetisation opportunities, scalability, and high-margin growth – enhancing consumer, client and employee experiences, driving smarter decisions, and delivering measurable outcomes to ensure our clients stay ahead in a rapidly evolving market.

For more information on Trigg’s Retail Media Solutions head over to www.medianxt.ai

We are excited to announce a strategic partnership with Documill, a renowned document automation and collaboration solution provider. Together, we will enhance document processes across key UK, EU and North America industries, including retail, media, retail media, travel, manufacturing and more.

Documill’s solutions, available for Salesforce Sales, Service, Experience and Marketing Clouds, enable our clients to significantly reduce manual document tasks — from offers to complaint responses — and facilitate effective collaboration on contracts, leading to faster business outcomes.

Benefits of the Partnership 

Mika Könnölä, CEO, Documill, added: “This partnership with Trigg Digital enables us to further extend our global reach. Combining Trigg Digital’s Salesforce expertise with our renowned solutions and customer service, we will be able to provide unsurpassed quality to our customers”

Steven Paul, CEO, Trigg Digital, said: “Together, we will equip our customers with the processes, tools, automation and insights to accelerate growth and efficiency. Powered by Salesforce AI, Data, CRM, and Documill, we’ve already delivered a number of transformative projects for high-profile clients to simplify the complexities of quoting and IO processes, deal-making, retail media planning and performance reporting – and we are very excited for what’s instore next.”

About Trigg Digital 

Trigg Digital brings in-house expertise to the table, they leverage AI and Salesforce to optimise CRM processes for leading companies who want to go further, faster. Bringing a fresh perspective, Trigg know first-hand how CRM automation can transform businesses rapidly into agile and powerful operations delivering double-digit growth.

About Documill 

Documill helps Salesforce-powered enterprises to digitalize their core document processes. We do so through company-specific workflows, collaborative document creation, the inclusion of process-related tasks such as approvals and e-signing, and highly flexible document automation capabilities. 

If you would like more information about this topic, please get in touch.

Customer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional chatbots keep up, or is Salesforce Agentforce taking the lead?

🤔 Key Differences:

🤖 Chatbots: Depend on intent models, needing exhaustive training for specific queries.
🧠 Agentforce: Powered by AI with Atlas and RAG, handles broader, dynamic instructions with ease.

✨ Why Agents Outpace Chatbots:

⚡ Faster Setup: No complex training required—just general instructions.
🔍 Unstructured Data: Seamlessly processes FAQs, support docs, and more using RAG.
🌍 Omnichannel Reach: Web today, voice and email tomorrow, delivering consistency everywhere.

🎁 Delivering Value:
Agents outperform bots, achieving 40-50% better results by resolving complex queries faster, improving ROI, and elevating customer satisfaction.

🎅 Future Outlook:
Industries like retail, finance, and healthcare are already showing where Agentforce will dominate, thanks to its scalability and adaptability.

As we toast this season, one thing is clear – Agentforce is the future. Find out why below;