As organisations deploy master-and-subagent AI systems, the security equation shifts. Control, trust and governance demand a new architecture.

Forget the hype. Here’s what’s actually moving the needle for organisations that are getting real value from AI in their CRM stack.

The social commerce growth agency will work with Trigg Digital to identify its strongest AI opportunities, establish the business case and readiness to deliver, and turn priority use cases into measurable business outcomes.

Learn what the biggest trends in customer services will be, and find out how Trigg can help prepare your business for the year ahead

Despite being one of the most talked-about channels in marketing right now, the true potential that the metaverse could hold for marketers and advertisers is not yet entirely clear. But one thing is for sure: the metaverse will hold a firm place in the future of marketing. 

What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out…

We know that trawling through Salesforce’s release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s updates without reading till your eyes go square… 

With the announcement of Salesforce’s new Genie platform, CDPs and real-time data activation are back in the spotlight. In today’s blog, we explore the real value of activating data in real-time.

Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting some of the brands that have successfully managed the retail-media crossover so far.

In today’s blog, we’re looking at how the process used can impact the success of a Salesforce project, focusing on the four most common ways that problems with your processes can cause the implementation to fail.