Explore how retail media is booming in 2023 with non-endemic advertising, generative AI, and Salesforce’s cutting-edge solutions, trends
The 8 key steps to ensure you’re offering a seamless customer journey in your retail media network.
What is a retail media network (RMN), what are the drivers of retail media ad spend and what are the potential outcomes of a successful RMN?
Our Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his career to date and to gain an insight into life at the top of the advertising game.
Media is hugely important to the UK’s economy and – despite a tough couple of years – it is continuing to grow. The UK is set to become the largest entertainment market in Europe, with some predicting that it will be worth almost £100 billion by 2026.
What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out…
We know that trawling through Salesforce’s release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s updates without reading till your eyes go square…
With the announcement of Salesforce’s new Genie platform, CDPs and real-time data activation are back in the spotlight. In today’s blog, we explore the real value of activating data in real-time.
Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting some of the brands that have successfully managed the retail-media crossover so far.
To help you keep your media business on top form, we’ve pulled together 5 of 2022’s biggest industry trends and added a few tips to help you combat them…
