37 prebuilt Salesforce skills inside Claude move the conversation from “what can AI do in CRM?” to a more useful question: which parts of the sales operating rhythm should AI improve first?
Claude Code and AI tools make building a CRM faster than ever. But moving from prototype to production-grade system is a very different problem — and one many organisations underestimate.
Forget the hype. Here’s what’s actually moving the needle for organisations that are getting real value from AI in their CRM stack.
The build-vs-buy debate is back — but Anthropic’s decision to scale on Salesforce tells you everything you need to know about where the smart money is going.
Want to make 2023 the year you smash your sales targets? Get the most out of your sales teams this year with our 5 top tips.
Learn how retail businesses are being transformed with Salesforce Genie
Learn how retail businesses are being transformed with Salesforce Genie
Salesforce’s new real-time CRM, Salesforce Genie, could revolutionise the industry
How Salesforce’s tools and solutions can help retail media networks reach new customers more efficiently than ever before
Our Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his career to date and to gain an insight into life at the top of the advertising game.