Case Study : a Global Media Company

June 9th, 2022 Posted by aditi@triggdigital.com Case Study 0 thoughts on “Case Study : a Global Media Company”

CASE STUDY: GLOBAL MEDIA COMPANY

INDUSTRY: MEDIA

SECTOR: B2B

THE CHALLENGES

Operating at such a large global scale with multiple teams across the world meant that this particular media company was faced with challenges around disparate systems, teams operating in silos and inconsistent customer experience, all having an impact on revenue.

The main challenges we identified were;

Difficult to maintain and modernise customer experience
Sales, service, marketing and finance teams operate in silos on local and global levels
Financial risk due to manual error prone local and group-level reporting
Disparate, bespoke and on-premise systems impacting speed to market

How did we transform these obstacles into success?

OUR SOLUTIONS

The media group engaged Trigg Digital to devise a Global CRM strategy, roadmap and implement Salesforce in 5 countries

Our solution:

Strategic review of business processes and systems. Drive build vs buy decision, embed CRM roadmap and CoE ( replacing Microsoft/Adobe)
Deliver economies of scale and revenue gain opportunities with one global CRM platform
Build and deploy a customer 360-degree view and business intelligence across; ✔ 5 x markets, 20+ business units ✔ 1,400+ x Core Sales/Service licenses, Marketing Cloud, GA360, Advertising Studio

PRODUCTS USED

THE RESULTS

in collaboration, we were able to successfully deliver tangible results.

Our Results:

Easier to spot revenue opportunities through one global CRM platform
Improvement of business intelligence allowing for faster and better decisions-making across the group and markets
Better visibility and improvement of business workflows reducing risk of errors as well as facilitating easier collaboration between teams across departments

WHAT DID OUR CLIENT HAVE TO SAY?

“In order to deliver our global strategy across 5 markets, Trigg helped us deliver a complete CRM strategy, roadmap and establish an internal Centre of Excellence to deliver incremental revenue growth.”

President, the Global Media Company.

Trigg will get you further, faster.

50 SPECIALISTS

70+ CERTIFICATIONS

30+ PROJECTS

5/5 CUSTOMER RATING

Talk to our team

Please get in touch, our team of experts are here to help.

Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.

Case Study : Adevinta

June 9th, 2022 Posted by aditi@triggdigital.com Case Study 0 thoughts on “Case Study : Adevinta”

CASE STUDY: ADEVINTA

Adevinta has an innovative classified sales platform, across a variety of sub brands with online marketplaces in 15 countries.

INDUSTRY: RETAIL

SECTOR: B2C

THE CHALLENGES

With Trigg’s help, the company automated search functions, improved cross-departmental communications and oversaw the seamless integration between the Salesforce and Microsoft Dynamics CRMs.

The main challenges we identified were:

With the company’s ad operations team, Trigg helped to implement a custom Salesforce solution, Advendio, for improved advertisement management.
Rose ad booking system was simple and could not be easily customised to serve the business
A rigid system with fewer permissions to apply business rules, logic and no formal approval process for Ad Creatives Unable to replicate the complex product structure in their system
Double-keying from MS Dynamics into Rose system: Rose CRM wasn’t working for Adevinta anymore, with it being slow, inflexible and with a clunky user interface A migration to a new CRM, that integrated seamlessly with Microsoft Dynamics, was desperately needed
Sales staff couldn’t efficiently search the system to see if ad space was available: that meant hours of onerous back-and-forth between the ad operations department and other departments

How did we transform these obstacles into success?

OUR SOLUTIONS

Adevinta selects Trigg to improve its CRM systems and streamline its processes.

Our solution:

Configured the entire CRM migration and set up of the new system, particularly on the Salesforce side
Created a bespoke online training programme, along with some recorded material, for ongoing support post-delivery, making sure they were entirely self-sufficient before project handover
Delivered additional functionality as per brief/user requirements, including a more intuitive and efficient inventory checking functionality, and a robust ad creative approval process
Integrated all processes from end-to-end with the Microsoft CRM system, including ad management into CRM into billing, which we fully automated process to save time and money
Managed all troubleshooting and debugging bug fixes, staying onboard during handover to help increase functionality and provide additional training
A robust ad booking tool (ADvendio) which harnesses the power of Salesforce, to replace their Rose ad booking system
Implementation of a real-time data connection between MS Dynamics and Salesforce – resulting in fewer clicks & re-keying from one system to another
Implement a self-service approval process for Ad Creatives – for process efficiencies Implementation of intuitive validation rules and product structure

PRODUCTS USED

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THE RESULTS

Due to an incredibly quick and remote solution from Trigg, Adevinta has seen the ad creative team, ad ops team and sales teams save time and money by automating certain tasks and making a simpler, yet more user-friendly workflow for approvals and queries. The company’s needs were met by this solution, with no additional software or staff hours required. According to client feedback, the team is now so confident with the platform that it can now train new starters and fix its own bugs. This means increased revenue and, of course, happier end users and a higher conversion rate.

WHAT DID ADEVINTA HAVE TO SAY?

“Trigg Digital helped us during the technological change in our company, understanding our needs and providing us with a new tool with more features and more potential for the future. They have also taught our team – ensuring the future maintenance of the program and the success of the project. ”

Please get in touch, our team of experts are here to help.

Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.

Case Study : FinTech

June 8th, 2022 Posted by aditi@triggdigital.com Case Study 0 thoughts on “Case Study : FinTech”

CASE STUDY: FINTECH CO.

FinTech Co. is a leading financial services company in the U.K. that offers lending and credit facilities.

FinTech has ambitious goals to disrupt the B2B and consumer lending markets, helping their money to go further.

INDUSTRY: FINTECH

SECTOR: START-UP, B2B

THE CHALLENGES

The main challenges we identified were;

A heavy reliance on manual processes which slowed down turnover and reduced the quality of data
Large amounts of unused fields that generated a lot of technical debt and made for a poor user experience
Fragmented document management processes that made developing a complete view of each process difficult and time consuming

This implementation of Salesforce in the company’s infancy resulted in poor user experience and adoption. Moreover, instead of the single view of the customer they’d hoped for, they had fragmented data and inefficient business process.

How did we transform these obstacles into success?

OUR SOLUTIONS

The Fintech company engaged Trigg Digital to act as an important partner for their growth and expansion.

Using a combination of Salesforce Sales Cloud and Pardot, the Trigg team set up the Fintech company for growth.

Our solution:

Perform an audit of the company’s existing implementation.
Designed and implemented a solution for end-to-end automation that began at a customer portal and ended with a loan offer. This included third-party integrations for credit checks, identity authentication and property valuation all processed and stored on the Salesforce Platform.
Designed and built a customer portal that was integrated into their Salesforce system
Created easy-to-use, aesthetic user interfaces to help user adoption and utilisation
Document management tools were implemented on the platform to allow for easy and secure document processing
Removed technical debt for a seamless user experience

The ambitious project was delivered with phased timelines to achieve immediate impact.

PRODUCTS USED

THE RESULTS

The FinTech company has worked with Trigg Digital for 4 months and developed a strong relationship, with Trigg acting as an extension of the team.

We also leveraged our in-house experience to coach FinTech Co to be able to self manage their Salesforce CRM system

Our Results:

Implemented end-to-end process automation within 4 months

Delivered application conversion improvements of 60%+
Established technical delivery processes enabling regular sprints and automated deployment process

WHAT DID FINTECH CO. HAVE TO SAY?

“Working with Trigg Digital has been an excellent experience for us as they have provided our team with hands on training and upskilling throughout the process. They have unrivaled knowledge of what best practice is for Salesforce but also in overall technical project delivery. The key thing for us was around speed and quality of delivery on which they have been able to deliver on.”

FINTECH CO.

Please get in touch, our team of experts are here to help.

Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.

Case Study : FluidOne

June 1st, 2022 Posted by Chee Ho Wan Case Study 0 thoughts on “Case Study : FluidOne”

CASE STUDY: FLUIDONE

FluidOne is a UK-based telecommunications company offering high-quality secure data, voice and cloud solutions.

FluidOne designs specific solutions to assist customers and partners to digitally transform the information technology and communications of their clients. They combine the services of specialist partners in cyber security and IT managed services to create secure multi-cloud and multi-connected environments.

INDUSTRY: TELECOMMUNICATIONS

SECTOR: MID-MARKET, B2B

THE CHALLENGES

Whilst FluidOne had a deployed, bespoke CRM, they did not have end-to-end visibility of the customer and were working in silos across marketing and sales.

The main challenges we identified were:

Legacy sales systems struggled to provide visibility
Marketing automation did not automate lead capture from web
Sales forecast and activity management did not have consistent processes
Siloed insight across team
Limited sales pipeline tools

How did we transform these obstacles into success?

OUR SOLUTIONS

FluidOne engaged Trigg Digital to design and implement a CRM solution that streamlines the marketing and sales process from acquisition all the way through to retention.

Our Solutions:

Built and rolled out an advanced Salesforce Sales Cloud solution
Optimised business processes for sales, making it much easier to manage and view pipeline
Integrated website, email, and call-tracking activity to provide a single view of customer interactions with complete transparency from first contact to opportunity closed won
Implemented first click/last click attribution modeling to optimise marketing spend, drive an increase in conversions and improve ROI
Deployed advanced white space analysis to increase upsell and cross-sell opportunities through automation and next best action framework
Cleansed data and deduplication to improve data quality and visibility for the sales teams
Optimised sales feedback tools for better management and visibility on the pipeline
Introduced BANT and SCOTSMAN Sales methodologies to improve sales processes

The FluidOne team also decided to take advantage of Trigg’s Managed Service package, giving them ongoing access to Trigg Digital’s expertise.

PRODUCTS USED

THE RESULTS

FluidOne has seen a direct impact on business metrics with increases in user adoption and process utilisation, marketing spend efficiencies and reductions in cost due to manual processes that were heavily reliant on people and the retirement of legacy on-premise systems. But, most importantly, smiles on the faces of the sales and marketing teams as they work together.

Our Results:

First sales team onboarded to Salesforce Sales Cloud within 3 months
Increased business user and process adoption by 30%, improving sales team productivity and morale
Data quality improvements leading to 10% more effective marketing and sales campaigns
Improved accuracy of sales forecasting
Improved work prioritisation to focus on bids most likely to be won
Increased efficiency via marketing automation resulting in reduced operational costs
Newfound ability to respond to leads within 30 minutes, improving closed won opportunities

WHAT DID THE CEO OF FLUIDONE HAVE TO SAY?

“Trigg Digital have great expertise in Salesforce combined with strong client engagement. They worked closely with us to form strategy and requirements, and the implementation was fast, flexible and focused. I couldn’t recommend them enough, a real breath of fresh air.”

RUSSELL HORTON, CEO

Please get in touch, our team of experts are here to help.

Contact us on +44 203 239 8492, say hello@triggdigital.com or complete the enquiry form below.

How Trigg Digital Transformed Adevinta’s Ad Management Process

March 22nd, 2022 Posted by Ed Bonilla Automation, Case Study, Implementation, Technology 0 thoughts on “How Trigg Digital Transformed Adevinta’s Ad Management Process”

Trigg Co-Founder Chee Wan explores some of the challenges faced by businesses expanding onto the global market, as well as some of the solutions that can ensure success through multi-market CRM.

Tags: ad management, Adevinta, Advendio, classifieds, CRM, customer relationship manegement, eBay, global retail, Microsoft Dynamics, Retail, Salesforce, salesforce consultants, salesforce implementation

Posts in Case Study

INDUSTRY: MEDIA

SECTOR: B2B

THE CHALLENGES

How did we transform these obstacles into success?

OUR SOLUTIONS

PRODUCTS USED

THE RESULTS

WHAT DID OUR CLIENT HAVE TO SAY?

“In order to deliver our global strategy across 5 markets, Trigg helped us deliver a complete CRM strategy, roadmap and establish an internal Centre of Excellence to deliver incremental revenue growth.”

Trigg will get you further, faster.

50 SPECIALISTS

70+ CERTIFICATIONS

30+ PROJECTS

5/5 CUSTOMER RATING

Please get in touch, our team of experts are here to help.

Adevinta has an innovative classified sales platform, across a variety of sub brands with online marketplaces in 15 countries.

INDUSTRY: RETAIL

SECTOR: B2C

THE CHALLENGES

How did we transform these obstacles into success?

OUR SOLUTIONS

PRODUCTS USED

THE RESULTS

WHAT DID ADEVINTA HAVE TO SAY?

Please get in touch, our team of experts are here to help.

FinTech Co. is a leading financial services company in the U.K. that offers lending and credit facilities.

INDUSTRY: FINTECH

SECTOR: START-UP, B2B

THE CHALLENGES

How did we transform these obstacles into success?

OUR SOLUTIONS

PRODUCTS USED

THE RESULTS

WHAT DID FINTECH CO. HAVE TO SAY?

Please get in touch, our team of experts are here to help.

FluidOne is a UK-based telecommunications company offering high-quality secure data, voice and cloud solutions.

INDUSTRY: TELECOMMUNICATIONS

SECTOR: MID-MARKET, B2B

THE CHALLENGES

How did we transform these obstacles into success?

OUR SOLUTIONS

PRODUCTS USED

THE RESULTS

WHAT DID THE CEO OF FLUIDONE HAVE TO SAY?

“Trigg Digital have great expertise in Salesforce combined with strong client engagement. They worked closely with us to form strategy and requirements, and the implementation was fast, flexible and focused. I couldn’t recommend them enough, a real breath of fresh air.”

Please get in touch, our team of experts are here to help.

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