Salesforce’s AI strategy is evolving fast. Here’s what actually separates the organisations that turn new AI capability into measurable value from those still waiting for the technology to do the work for them.

37 prebuilt Salesforce skills inside Claude move the conversation from “what can AI do in CRM?” to a more useful question: which parts of the sales operating rhythm should AI improve first?

Moving from proof of concept to measurable business value requires adoption, operationalisation, and proof—here’s where most teams stumble and how to move past it.

Claude Code and AI tools make building a CRM faster than ever. But moving from prototype to production-grade system is a very different problem — and one many organisations underestimate.

As organisations deploy master-and-subagent AI systems, the security equation shifts. Control, trust and governance demand a new architecture.

Forget the hype. Here’s what’s actually moving the needle for organisations that are getting real value from AI in their CRM stack.

Embedded AI in every interface sounds simple. Making it work operationally—without stalling your adoption—requires a different approach.

The build-vs-buy debate is back — but Anthropic’s decision to scale on Salesforce tells you everything you need to know about where the smart money is going.

Helping organisations turn Claude-powered AI opportunities into live, managed capability across CRM, ERP, HRIS and wider enterprise systems.

We sat down with Chris Quinn, Co-founder at ProOps Consulting, to talk through his experience in retail media and advice for the future.