How Trigg Digital and a Global Media Company Realised Economies of Scale by Unifying Sales, Service & Marketing Across Five Markets

June 9th, 2022 Posted by aditi@triggdigital.com Enterprise, Media 0 thoughts on “How Trigg Digital and a Global Media Company Realised Economies of Scale by Unifying Sales, Service & Marketing Across Five Markets”

CASE STUDY

From strategy to scale: delivering a unified CRM operating model across five markets

A global media organisation partnered with Trigg Digital to deliver an enterprise Salesforce transformation across five international markets.

The programme supported 1,400 employees across Sales, Customer Service, and Marketing, creating a unified foundation for scale.

INDUSTRY & SEGMENT

Media Enterprise

Platform & products

Agentforce Sales
Agentforce Service
Marketing Cloud

The Challenge

5 markets · 1,400 users · Sales, Service & Marketing

The organisation was operating across multiple regions with disconnected systems, siloed teams, and inconsistent processes, making it difficult to gain a clear view of customers, pipeline, and performance.

Key challenges included:

No single view of the customer across Sales, Service, and Marketing
Inconsistent processes across markets and business units
Manual reporting and limited commercial insight
Legacy on-premise platforms constraining scale and innovation
Growing operational risk as the business expanded globally

The leadership team needed a globally consistent CRM strategy that could be deployed locally while maintaining strong governance and control.

Our Approach

Trigg Digital delivered a global Salesforce programme that unified people, process, and platform at enterprise scale.

Our approach included:

A strategic review of existing systems, processes, and organisational design
Definition of a global CRM vision and roadmap, aligned to commercial and operational goals
Design and establishment of a CRM Centre of Excellence (CoE) to govern delivery, adoption, and continuous improvement
Replacement of legacy Microsoft and Adobe solutions with a single Salesforce platform
Delivery of a Customer 360 operating model, enabling shared data and consistent execution across markets

The programme was rolled out across:

5 x global markets
20+ business units
1,400 Sales, Customer Service, and Marketing users

In Their Words

“In order to deliver our global strategy across 5 markets, Trigg helped us deliver a complete CRM strategy, roadmap and establish an internal Centre of Excellence to deliver incremental revenue growth.”

President, Global Media Company.

The Results

Unified customer and commercial visibility

Teams work from a shared view of the pipeline, reducing friction and improving execution speed.

Faster, more confident decision-making

Real-time, standardised reporting delivers consistent insight across regions and business units.

Stronger governance at global scale

A central Centre of Excellence enforces consistent standards and controlled change across all markets.

Scalable foundation for growth

Salesforce platform supports new markets, use cases, and innovation without reintroducing fragmentation.

Simplifying Advertising Sales Management at Adevinta by Trigg Digital

June 9th, 2022 Posted by aditi@triggdigital.com Enterprise, Retail 0 thoughts on “Simplifying Advertising Sales Management at Adevinta by Trigg Digital”

CASE STUDY: ADEVINTA

Adevinta has an innovative classified sales platform, across a variety of sub brands with online marketplaces in 15 countries.

INDUSTRY: RETAIL

SECTOR: B2C

THE CHALLENGES

With Trigg’s help, the company automated search functions, improved cross-departmental communications and oversaw the seamless integration between the Salesforce and Microsoft Dynamics CRMs.

The main challenges we identified were:

With the company’s ad operations team, Trigg helped to implement a custom Salesforce solution, Advendio, for improved advertisement management.
Rose ad booking system was simple and could not be easily customised to serve the business
A rigid system with fewer permissions to apply business rules, logic and no formal approval process for Ad Creatives Unable to replicate the complex product structure in their system
Double-keying from MS Dynamics into Rose system: Rose CRM wasn’t working for Adevinta anymore, with it being slow, inflexible and with a clunky user interface A migration to a new CRM, that integrated seamlessly with Microsoft Dynamics, was desperately needed
Sales staff couldn’t efficiently search the system to see if ad space was available: that meant hours of onerous back-and-forth between the ad operations department and other departments

How did we transform these obstacles into success?

OUR SOLUTIONS

Adevinta selects Trigg to improve its CRM systems and streamline its processes.

Our solution:

Configured the entire CRM migration and set up of the new system, particularly on the Salesforce side
Created a bespoke online training programme, along with some recorded material, for ongoing support post-delivery, making sure they were entirely self-sufficient before project handover
Delivered additional functionality as per brief/user requirements, including a more intuitive and efficient inventory checking functionality, and a robust ad creative approval process
Integrated all processes from end-to-end with the Microsoft CRM system, including ad management into CRM into billing, which we fully automated process to save time and money
Managed all troubleshooting and debugging bug fixes, staying onboard during handover to help increase functionality and provide additional training
A robust ad booking tool (ADvendio) which harnesses the power of Salesforce, to replace their Rose ad booking system
Implementation of a real-time data connection between MS Dynamics and Salesforce – resulting in fewer clicks & re-keying from one system to another
Implement a self-service approval process for Ad Creatives – for process efficiencies Implementation of intuitive validation rules and product structure

PRODUCTS USED

4-40881_salesforce-yelom-myphonecompany-salesforce-marketing-cloud-svg

THE RESULTS

Due to an incredibly quick and remote solution from Trigg, Adevinta has seen the ad creative team, ad ops team and sales teams save time and money by automating certain tasks and making a simpler, yet more user-friendly workflow for approvals and queries. The company’s needs were met by this solution, with no additional software or staff hours required. According to client feedback, the team is now so confident with the platform that it can now train new starters and fix its own bugs. This means increased revenue and, of course, happier end users and a higher conversion rate.

WHAT DID ADEVINTA HAVE TO SAY?

“Trigg Digital helped us during the technological change in our company, understanding our needs and providing us with a new tool with more features and more potential for the future. They have also taught our team – ensuring the future maintenance of the program and the success of the project. ”

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