We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI CRM consultancy with a fast-growing portfolio spanning UK, Europe, Canada, USA and APAC. The partnership will see the launch of a unified next-gen retail media platform to scale its media network powered by Salesforce, AI and Agentforce.

Harnessing ASOS Media Group’s (AMG) growth plans and Trigg’s cutting-edge Data, CRM, AI, and Retail Media expertise, together, we will power deeper insights, enhance operational efficiency, improve campaign performance and measurement, maximise data-driven monetisation and deliver best in class experiences for consumers, advertisers, brand partners and employees.

Elton Ollerhead, Director of ASOS Media Group, shared: “Our partnership with Trigg Digital marks another step forward for ASOS Media Group, helping us to create a better experience for our brand partners and our customers.”

Steven Paul, CEO, Trigg Digital, added: “We’re thrilled to collaborate with ASOS and the AMG team on this transformative journey to elevate ASOS’s retail media eco-system with Salesforce, AI and Agentforce at the core.”

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

About ASOS Media Group

ASOS Media Group (AMG) is ASOS’s Retail Media Network. AMG connects partner brands with millions of ASOS’s customers through tailored advertising, innovative content partnerships, and data-driven campaigns. Using inhouse creative in ASOS’s tone of voice, and by harnessing ASOS’s deep understanding of consumer behaviour and trends, AMG helps brands build authentic connections and drive meaningful engagement with one of the world’s most influential demographics.

About Trigg Digital

Trigg Digital is a leading strategic Data, CRM and AI consultancy, leveraging in-house expertise, industry know-how and best-in-class Salesforce capabilities to help clients go further, faster, across the UK, Europe, Canada, USA and APAC.

About mediaNXT by Trigg

mediaNXT is Trigg Digital’s specialist retail media practice as this high margin capability is rapidly expanding across all sectors, as seen in Retail Media, Travel Media, Finance Media, Sports Media and more. We obsess about simplifying complex ad sales, ad operations and campaign management processes and technology. We power new monetisation opportunities, scalability, and high-margin growth – enhancing consumer, client and employee experiences, driving smarter decisions, and delivering measurable outcomes to ensure our clients stay ahead in a rapidly evolving market.

For more information on Trigg’s Retail Media Solutions head over to www.medianxt.ai

We’re at it again – new week, new Retail Media game-changer!

Say hello to the Trigg Retail Media Reporting Agent, your new best friend for simplifying campaign reporting. With just one click, you can whip up monthly and daily campaign reports ready to share with your brand, advertiser, or agency partners!

📊 Instant Reports: Generate visual XLS, PDF, or PPT campaign reports faster
⏰ Set It & Forget It: Schedule reports to go out daily, weekly, or monthly
✔️ Spot-On Accuracy: Wave goodbye to tedious admin and manual errors
📅 All the Metrics: Impressions, CTR, Viewability, Pacing and more – served up fresh
🤝 Collaboration, Simplified: Share insights seamlessly in one-click

Work smarter, not harder – and make reporting fun (yes, fun!), thanks to our friends at Salesforce and Documill.

Ready to see the magic? Let’s go! ✨

In today’s fast-paced Retail Media landscape, delivering a successful omni-channel campaign requires more than just effort, it demands strategic collaboration, precise real-time performance monitoring, and agile optimization to maximise return on ad spend.

Meet the Trigg Retail Media Performance Agent – crafted to empower sales and ad ops teams with unparalleled control over their campaigns:

⚡ Campaign Summaries: Real-time actionable insights to address pacing and performance issues instantly

🎯 Transparency: Keep teams aligned, informed, and empowered with timely updates that drive smarter decisions

⏱️ Save Time: Automate reporting and alerts to focus on high-value strategic initiatives

🔄 Stronger Collaboration: Accelerate response times and engagement via #Slack, MS Teams, email, or self-serve

Say goodbye to manual reporting, misaligned teams, and juggling multiple tools. Take the leap to smarter, faster, and more effective campaign management. Discover the difference today!

Customer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional chatbots keep up, or is Salesforce Agentforce taking the lead?

🤔 Key Differences:

🤖 Chatbots: Depend on intent models, needing exhaustive training for specific queries.
🧠 Agentforce: Powered by AI with Atlas and RAG, handles broader, dynamic instructions with ease.

✨ Why Agents Outpace Chatbots:

⚡ Faster Setup: No complex training required—just general instructions.
🔍 Unstructured Data: Seamlessly processes FAQs, support docs, and more using RAG.
🌍 Omnichannel Reach: Web today, voice and email tomorrow, delivering consistency everywhere.

🎁 Delivering Value:
Agents outperform bots, achieving 40-50% better results by resolving complex queries faster, improving ROI, and elevating customer satisfaction.

🎅 Future Outlook:
Industries like retail, finance, and healthcare are already showing where Agentforce will dominate, thanks to its scalability and adaptability.

As we toast this season, one thing is clear – Agentforce is the future. Find out why below;

We were thrilled to meet with Steve Dennahy from Salesforce to explore Salesforce Agentforce and its transformative real-world applications. Alongside our Trigg team—Mark Hartnady, Steve Paul and Tommy Wong, Steve shared insights into how businesses can enhance customer experiences, reduce Sales and Service operational costs, and empower agents using Agentforce, a powerful customer-facing co-pilot.

✨ What is Agentforce?
Steve Dennahy provides insights into real world examples on how Agentforce supports processes across Sales, Service through multiple channels automating repetitive tasks across digital channels like web chat, WhatsApp, and social media—24/7. 

🛠️Real-World Impact
Hear more on some of the seamless exchanges in retail, instant warranty information in automotive, proactive patient support in healthcare, and simplified bookings in travel and logistics.

💡 What’s the Value?
Did you know the cost of an Agentforce conversation is as little as £1.60? That’s a fraction of phone or email interactions, driving significant cost savings while improving customer satisfaction

#Agentforce #AgentReadiness #AgentEvaluate #AgentActivate #ROI #Salesforce #SalesforcePartner #salesforce #sales #service #marketing #assistiveagents #automonomusagents #customersatisfaction #employeeexperience

On 8th October 2024, Trigg hosted an exclusive event at The Marriott, Canary Wharf, in collaboration with Salesforce and top industry innovators, following the exciting Agentforce World Tour launch in London. Leaders shared how UK businesses are leveraging AI to deepen customer connections, drive growth, and redefine customer loyalty.  Keep reading for top insights from the evening!

Our panellists, Mark Graham – Maersk, Sophia Farrag – IAG Cargo, Kate Donaghy – Secret Escapes, and Chris Pannell – Salesforce, shared insights on using AI and data to predict customer behaviour, enhance personalisation, and optimise loyalty programs, ultimately transforming both the customer and employee experience. During the discussion:

Mark Graham highlighted the challenges associated with managing data effectively and the key steps needed to streamline processes for greater efficiency and automation. He emphasised the importance of identifying the right starting points to achieve ROI, focusing on improving customer service, driving user adoption, and supporting sustainable growth.

Sophia Farrag addressed key data challenges, stressing the need for a robust data plan. She highlighted the importance of cleansing and preparing data for predictive AI to learn and provide accuracy supporting strategies such as next-best-action and integrating new technologies to improve business outcomes. Sophia also pointed out the varying levels of AI maturity within organisations, noting that many are still grappling with how to connect AI capabilities to practical applications.

Kate Donaghy shared Secret Escapes’ experience as an early adopter of Salesforce Einstein AI. She highlighted how predictive AI improved case resolution and customer insights, achieving a 25% efficiency gain. Kate emphasised the value of a refined knowledge base, with a successful 18-month review of Einstein bots supporting strong agent performance and member engagement. She praised Agentforce for its accuracy and brand alignment, stressing the importance of scoping topics, enhancing AI learning, and using guardrails to ensure consistent, efficient responses.

Chris Pannell from Salesforce discussed how public sector organisations can leverage predictive AI to transform services and decision-making. With the exponential growth of data, predictive AI can forecast trends, improve service delivery, and boost operational efficiency. He also highlighted Salesforce’s Data Cloud, providing secure, onshore data hosting for public sector bodies, as a critical enabler for AI adoption, supporting the UK’s push toward more data-driven, AI-powered public services.

Our panel concluded with an inspiring look into the future as each speaker shared predictions on emerging technologies and AI’s role in shaping their industries over the next 3-5 years. Their insights provided a roadmap for what’s next—and how businesses can prepare. A huge thank you to them for their valuable insights!

Special thanks to our partners Rebecca Dimmock (Natterbox), Celine Normann-Dyer (Forter), Lee Heather, and Jessica Murray (Salesforce) for co-hosting and making this event a success.

If you’d like to explore how AI and Agentforce can streamline your customer service, reach out to us to learn more.

+44 203 239 8492

hello@triggdigital.com 

Make sure you don’t miss out on all the fun at our next Trigg event!