Our Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his career to date and to gain an insight into life at the top of the advertising game.

Despite being one of the most talked-about channels in marketing right now, the true potential that the metaverse could hold for marketers and advertisers is not yet entirely clear. But one thing is for sure: the metaverse will hold a firm place in the future of marketing. 

What is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out…

We know that trawling through Salesforce’s release documents is nobody’s idea of fun, so we’ve pulled out our favourites from the latest release to help you stay on top of this season’s updates without reading till your eyes go square… 

With the announcement of Salesforce’s new Genie platform, CDPs and real-time data activation are back in the spotlight. In today’s blog, we explore the real value of activating data in real-time.

Thanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog, we’re exploring the new ways retailers are monetizing their media space and highlighting some of the brands that have successfully managed the retail-media crossover so far.

Hear from the marketing experts at Trigg on how to run display ad campaigns that actually convert!

Check out this week’s blog for 5 ways you can improve the performance your consumer goods business…

Check out this week’s blog for 4 of the most impactful trends in the FMCG industry right now, alongside some solid advice on how to keep up with them…

In today’s blog, we’re looking at how the process used can impact the success of a Salesforce project, focusing on the four most common ways that problems with your processes can cause the implementation to fail.