We’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with Trigg Digital, a global Salesforce AI CRM consultancy with a fast-growing portfolio spanning UK, Europe, Canada, USA and APAC. The partnership will see the launch of a unified next-gen retail media platform to scale its media network powered by Salesforce, AI and Agentforce.

Harnessing ASOS Media Group’s (AMG) growth plans and Trigg’s cutting-edge Data, CRM, AI, and Retail Media expertise, together, we will power deeper insights, enhance operational efficiency, improve campaign performance and measurement, maximise data-driven monetisation and deliver best in class experiences for consumers, advertisers, brand partners and employees.

Elton Ollerhead, Director of ASOS Media Group, shared: “Our partnership with Trigg Digital marks another step forward for ASOS Media Group, helping us to create a better experience for our brand partners and our customers.”

Steven Paul, CEO, Trigg Digital, added: “We’re thrilled to collaborate with ASOS and the AMG team on this transformative journey to elevate ASOS’s retail media eco-system with Salesforce, AI and Agentforce at the core.”

About ASOS

Founded in 2000, ASOS has 20m active customers in over 200 markets. We bring fashion lovers around the world the best and most relevant fashion through our unique own brands including ASOS DESIGN, ARRANGE, COLLUSION, Topshop, and Topman, styled with the most exciting products from local and global partner brands. With our expert in-house design team and agile and flexible commercial model, including ASOS Fulfilment Services, Partner Fulfils, and Test & React, we make the latest trends accessible to all and give customers the confidence to be whoever they want to be.

About ASOS Media Group

ASOS Media Group (AMG) is ASOS’s Retail Media Network. AMG connects partner brands with millions of ASOS’s customers through tailored advertising, innovative content partnerships, and data-driven campaigns. Using inhouse creative in ASOS’s tone of voice, and by harnessing ASOS’s deep understanding of consumer behaviour and trends, AMG helps brands build authentic connections and drive meaningful engagement with one of the world’s most influential demographics.

About Trigg Digital

Trigg Digital is a leading strategic Data, CRM and AI consultancy, leveraging in-house expertise, industry know-how and best-in-class Salesforce capabilities to help clients go further, faster, across the UK, Europe, Canada, USA and APAC.

About mediaNXT by Trigg

mediaNXT is Trigg Digital’s specialist retail media practice as this high margin capability is rapidly expanding across all sectors, as seen in Retail Media, Travel Media, Finance Media, Sports Media and more. We obsess about simplifying complex ad sales, ad operations and campaign management processes and technology. We power new monetisation opportunities, scalability, and high-margin growth – enhancing consumer, client and employee experiences, driving smarter decisions, and delivering measurable outcomes to ensure our clients stay ahead in a rapidly evolving market.

For more information on Trigg’s Retail Media Solutions head over to www.medianxt.ai