Check out this week’s blog for 5 ways you can improve the performance your consumer goods business…
CASE STUDY
Adevinta partnered with Trigg Digital to modernise its ad management capabilities using Salesforce, replacing legacy CRM tooling with a scalable, integrated platform that improved sales efficiency, operational visibility, and long-term flexibility.
Retail Enterprise
Fragmented Tools · Manual Processes · Limited Scalability
Adevinta operates large-scale digital marketplaces across multiple regions, supporting complex advertising sales and operations. However, its existing CRM setup was no longer fit for purpose.
The organisation was relying on a legacy CRM that was slow, inflexible, and difficult to extend. Sales and ad operations teams struggled to quickly search inventory, manage campaigns, and coordinate approvals. Critical data lived across disconnected systems, limiting visibility and increasing manual effort.
Key challenges included:
Adevinta needed a modern, Salesforce-native solution that could support its growth, improve usability, and reduce operational friction.
Trigg Digital partnered closely with Adevinta to design and deliver a modern ad management foundation on Salesforce, with a strong focus on usability, automation, and long-term scalability.
Rather than a point solution, the programme focused on creating a robust platform that sales and operations teams could confidently own and evolve.
Our approach included:
The solution was delivered during the pandemic, requiring strong programme governance, clear communication, and close collaboration across distributed teams.
David Martin, Project Manager, Adevinta
Automated inventory checks, approvals, and workflows reduced campaign turnaround times and removed manual bottlenecks.
Simplified, intuitive workflows enabled teams to manage more campaigns with less effort — without increasing headcount.
Stronger validation, governance, and system integration improved reporting accuracy and decision-making across teams.
Adevinta now operates on a flexible, Salesforce-native platform that supports growth, change, and future expansion without re-platforming.
Check out this week’s blog for 4 of the most impactful trends in the FMCG industry right now, alongside some solid advice on how to keep up with them…
For online marketplaces, building a community of loyal sellers is the key to survival. Here we take a look at 7 of the best online marketplaces, focusing on their seller loyalty strategies.
When it comes to building a brand, encouraging genuine customer engagement can be easier said than done. We’ve combined the expertise of our awesome retail team with some stellar examples of brands that are doing it right to form an 8-step guide to maximise your customer engagement…
How can retailers accelerate growth in today’s market? We have pulled together 5 of the most common problems faced by retailers today and combined the expertise of our retail team with some excellent examples of “winning” retail brands, all to answer that very question.
Retail has always been a fast-moving sector, but the retail future that many of us predicted has suddenly arrived in our present very quickly.
How a good internal system can improve your interaction with your favourite brands
As vaccinations begin to take hold many of us are looking to the future. But what does the future look like for the world of physical retail
As our friends across the pond finish up their Thanksgiving turkeys, it can only mean one thing: Black Friday is upon us, marking the start of the festive season. After an extremely tough year for UK retail, will it be Ho Ho Ho, or Ho Ho Humbug?
Insights
hello@triggdigital.com
© 2026 Trigg Digital Ltd. · All rights reserved · Company No. 12095839