February 2, 2026
Steve Paul
Most revenue transformations start in Sales.
The ones that succeed end with the CFO.
That’s not politics — it’s physics.
Agentforce Revenue...
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January 26, 2026Steve PaulAutonomous revenue agents are changing how organisations think about AI across sales, finance, and operations. AI has entered the revenue... -
January 19, 2026Steve PaulAgentforce Revenue Management (ARM) provides the revenue control plane enterprises need between CRM and ERP. Most enterprises already run two...
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January 12, 2026Steve PaulCPQ at scale rarely fails dramatically. It doesn’t crash. Nor does it get ripped out overnight. And it rarely triggers a transformation...
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January 7, 2026Steve PaulFor decades, enterprises treated revenue as a process. Lead to opportunity. Quote to contract. Order to invoice. Linear, sequential, and comfortably...
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December 17, 2025Steve PaulEvery day, conversations happen at the edges of services — in phone calls, WhatsApp messages, chatbots — each one...
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August 4, 2025Steve PaulAI, Automation, Marketing Automation, News, Retail, Retail Media, Sales Automation, Service AutomationGumtree, one of the UK's most popular online marketplaces, has appointed Trigg Digital as its Strategic Salesforce Partner to...
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April 22, 2025Steve PaulAI, Automation, Marketing Automation, News, Retail, Retail Media, Sales Automation, Service AutomationWe’re very excited to announce that ASOS, the go-to destination for fashion-loving 20-somethings, has established a strategic partnership with...
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April 3, 2025Steve PaulWe’re proud to announce that we have joined forces with Lit Fibre, one of the UK’s fastest-growing full-fibre broadband...
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April 3, 2025Steve PaulWe’re Now a Salesforce Summit Partner! We’re thrilled to share some exciting news — Trigg Digital has officially reached Salesforce...
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February 25, 2025Steve PaulTrigg Digital is excited to unveil mediaNXT by Trigg — a strategic retail media platform and solution suite that...
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February 13, 2025Steve PaulWe are excited to announce a strategic partnership with Documill, a renowned document automation and collaboration solution provider. Together,...
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February 4, 2025Steve PaulWe sat down with Chris Quinn, Co-founder at ProOps Consulting, to talk through his experience in retail media and...
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January 14, 2025Emma YoungWe’re at it again - new week, new Retail Media game-changer! Say hello to the Trigg Retail Media Reporting...
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January 9, 2025Lindsay McBryanAgentforce, AI, Data, Retail, Retail Media, Sales, Sales Automation, Service Automation, Transport, Travel and HospitalityIn today’s fast-paced Retail Media landscape, delivering a successful omni-channel campaign requires more than just effort, it demands strategic...
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December 23, 2024Steve PaulAgentforce, AI, Data, Retail, Retail Media, Sales, Sales Automation, Service Automation, Transport, Travel and HospitalityCustomer expectations are skyrocketing, and businesses are rethinking their approach. This holiday season, the debate is on: Will traditional...
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December 17, 2024Tina MatthewsAgentforce, AI, Data, Retail, Retail Media, Sales, Sales Automation, Service Automation, Transport, Travel and HospitalityWe were thrilled to meet with Steve Dennahy from Salesforce to explore Salesforce Agentforce and its transformative real-world applications....
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December 17, 2024Tina MatthewsAdoption, Agentforce, AI, Data, Events, Media, Retail, Retail Media, Sales, Sales Automation, Service Automation, Transport, Travel and HospitalityOn 8th October 2024, Trigg hosted an exclusive event at The Marriott, Canary Wharf, in collaboration with Salesforce and...
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December 4, 2024Ricky WebberWe're always in pursuit of empowering sales teams to focus on what they do best: selling. We serve up some...
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December 3, 2024Steve PaulAI, Automation, Marketing Automation, News, Retail, Retail Media, Sales Automation, Service AutomationWith Kingfisher Group’s ambitious growth plans powered by marketplace and retail media, and Trigg’s unparalleled expertise in retail, marketplaces,...
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November 28, 2024Chris SmithWe’ve cracked what Agentforce is, and how it works… but how do you bring an agent to life? Who...
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November 25, 2024Mark HartnadyAgentforce is a transformative platform reshaping how businesses engage with customers and drive results. In this session, Mark and...
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November 14, 2024Steve PaulWe had a blast at Trigg HQ this week chatting all things @Salesforce #Agentforce with our very own CTO,...
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November 10, 2024Helena BerkovicOur campaign brief generation accelerator is designed for organisations that run complex, omni-channel campaigns and require seamless collaboration with...
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November 5, 2024Steve PaulWe're cleared for departure to embark on a transformative journey that aligns with Portico's goals to boost sales, operational...
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October 21, 2024Steve PaulLeverage data-driven advertising strategies to unlock new revenue streams with higher margins, and engage consumers more effectively than ever...
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June 24, 2024Ahmad AlkarakiWe are thrilled to announce that Mark Hartnady has joined Trigg as our new Chief Technology Officer (CTO). Mark...
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May 30, 2024Tina MatthewsStart small, Start now. How aware are you of the pre-built Generative AI features in Salesforce Service Cloud? Need some...
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May 15, 2024Tina MatthewsWe’ll share valuable insights & real-world examples on how to design & deploy winning sales processes, powered by guidance,...
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September 25, 2023Steve PaulExplore how retail media is booming in 2023 with non-endemic advertising, generative AI, and Salesforce's cutting-edge solutions, trends
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August 16, 2023Steve PaulDiscover AI's game-changing impact on advertising with Salesforce's innovative solutions. Enhance personalisation, optimise voice search, and boost your efficiency...
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August 11, 2023Tina MatthewsWe’ll share valuable insights & real-world examples on how to design & deploy winning sales processes, powered by guidance,...
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August 1, 2023Tina MatthewsWe’re delighted to announce our latest and very exciting partnership with Seven20, a CRM/ATS for Recruiters Built on the World’s...
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July 19, 2023Steve PaulWe're ecstatic to announce our partnership with YOTEL to design and deliver timely, relevant, personalised, omni-channel email and web...
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June 20, 2023Steve PaulWe're super excited announce our partnership with Kohler Uninterruptible Power UK to guide them on their #Salesforce #CRM journey!
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May 10, 2023Steve PaulIn recent months, artificial intelligence (AI) has been all over the news, with people debating the benefits and risks...
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May 2, 2023Steve PaulOn Thursday 20th April, the Trigg Digital team teamed up with Salesforce to host an exclusive retail media event...
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April 17, 2023Steve PaulAdoption, Automation, Data, Insights, Sales, Sales Automation, Service Automation, Services, TechnologyWant to make 2023 the year you smash your sales targets? Get the most out of your sales teams...
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March 30, 2023Steve PaulDiscover how ASOS has leveraged its retail media network to provide targeted ads and increase customer engagement with the...
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March 28, 2023Steve PaulWe sat down with Stuart Lotherington, MD at SBR Consulting, to talk through his experience building a consulting business...
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March 23, 2023Tina MatthewsFind out what 2023 has in store for the retail industry, and how Salesforce can help you and your...
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March 16, 2023Steve PaulExplore the implications of AI in customer relationship management through Salesforce’s Einstein GPT, built with OpenAI's GPT-3 technology.
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March 13, 2023Steve PaulWe're excited to announce our partnership with Kao Data to improve CX with Salesforce Sales, Service and Experience Cloud!
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March 9, 2023Tina MatthewsAdoption, Automation, Culture, Data, Insights, Service Automation, Services, Transport, Travel and HospitalityLearn how retail businesses are being transformed with Salesforce Genie
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February 21, 2023Steve PaulWe sat down with FluidOne CEO Russell Howard to talk through his experiences of leadership and building a business...
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February 16, 2023Steve PaulLearn how retail businesses are being transformed with Salesforce Genie
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January 24, 2023Tina MatthewsLearn what the biggest trends in customer services will be, and find out how Trigg can help prepare your...
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January 18, 2023Steve PaulSalesforce’s new real-time CRM, Salesforce Genie, could revolutionise the industry
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January 9, 2023Steve PaulOur Founder and CEO Steven Paul sat down with International Business Mentor, Nadia Pace, to talk about her career...
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December 20, 2022Tina MatthewsLooking for ways of making your marketing team as efficient as possible in 2023? Keep reading for our top...
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December 15, 2022Ricky WebberWant to kickstart your business in 2023? Read on for our 3 tips for ops teams.
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December 13, 2022Steve PaulHow Salesforce’s tools and solutions can help retail media networks reach new customers more efficiently than ever before
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November 24, 2022Steve PaulThe 8 key steps to ensure you’re offering a seamless customer journey in your retail media network.
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November 17, 2022Steve PaulWhat is a retail media network (RMN), what are the drivers of retail media ad spend and what are...
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November 10, 2022Steve PaulOur Founder and CEO Steven Paul sat down with global Director of Advertising Anthony Blackford to talk about his...
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November 10, 2022Steve PaulWhat is a retail media network (RMN), what are the drivers of retail media ad spend and what are...
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November 3, 2022Neil WebsterMedia is hugely important to the UK’s economy and - despite a tough couple of years - it is...
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October 27, 2022Ricky WebberWhat is a retail media network (RMN), what are the drivers of retail media ad spend and what are...
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October 20, 2022Tina MatthewsDespite being one of the most talked-about channels in marketing right now, the true potential that the metaverse could...
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October 18, 2022Steve PaulWhat is Salesforce Genie and what can it actually do for sales, marketing and customer service professionals? Find out...
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September 30, 2022Steve PaulOur Founder and CEO Steven Paul sat down with global Chief Marketing Officer Sumeet Vermani to talk about his...
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September 29, 2022Billy LiddleWe know that trawling through Salesforce's release documents is nobody’s idea of fun, so we’ve pulled out our favourites...
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September 26, 2022Steve PaulWith the announcement of Salesforce's new Genie platform, CDPs and real-time data activation are back in the spotlight. In...
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September 16, 2022Jessica HoThe Trigg Digital consulting team had a fantastic time at Dev Ops Dreamin' last week, courtesy of the lovely...
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September 14, 2022Steve PaulTeam Trigg are delighted to announce that we’ve climbed all the way from the 'Ridge' to the 'Crest' tier...
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September 13, 2022Steve PaulWhat if we told you that you could bring all the features of Salesforce and Shopify together to provide...
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August 24, 2022Jack ChengWe know reading through lengthy Salesforce release notes can be tedious, so we asked our Salesforce experts to pull...
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August 11, 2022Steve PaulOur Founder and CEO Steven Paul sat down with Matt Gregory, Chief Commercial Officer at houza, to talk about...
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August 5, 2022Jessica HoThanks to the plethora of rich first-party data available, retail media is experiencing a huge boom. In today’s blog,...
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July 28, 2022Steve PaulCheck out this week's blog for 3 steps to building a CRM centre of excellence...
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July 20, 2022Jessica HoHear from the marketing experts at Trigg on how to run display ad campaigns that actually convert!
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July 19, 2022Steve PaulCheck out this week's blog for 3 steps to building a CRM centre of excellence...
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June 20, 2022Jessica HoCheck out this week's blog for 5 ways you can improve the performance your consumer goods business...
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June 1, 2022Jessica HoCheck out this week's blog for 4 of the most impactful trends in the FMCG industry right now, alongside...
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May 26, 2022Benoit GuerineauIn today’s blog, we’re looking at how the process used can impact the success of a Salesforce project, focusing...
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May 10, 2022Jessica HoIn an industry that is constantly changing, it is crucial to stay on top of the latest movements. In...
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April 29, 2022Jessica HoBoth of these platforms hold huge potential for marketers, yet many marketers struggle to make either work for them....
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April 28, 2022Billy LiddleWe know reading through lengthy Salesforce release notes can be tedious, so we asked our Salesforce experts to pull...
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April 20, 2022Ed BonillaTo help you keep your media business on top form, we’ve pulled together 5 of 2022’s biggest industry trends...
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April 12, 2022Jessica HoFor online marketplaces, building a community of loyal sellers is the key to survival. Here we take a look...
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April 5, 2022Jessica HoWe know a thing or two about subscription businesses. So, in the interest of sharing our expertise, we’ve pulled...
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March 31, 2022Jessica HoWhen it comes to building a brand, encouraging genuine customer engagement can be easier said than done. We’ve combined...
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March 29, 2022Jessica HoHow can retailers accelerate growth in today's market? We have pulled together 5 of the most common problems faced...
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March 22, 2022Ed BonillaTrigg Co-Founder Chee Wan explores some of the challenges faced by businesses expanding onto the global market, as well...
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March 10, 2022Chee Ho WanTrigg Co-Founder Chee Wan explores some of the challenges faced by businesses expanding onto the global market, as well...
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March 8, 2022Steve PaulJunior Salesforce Consultant, Deepika Kalyani shares her insights into whether implementing an Agile methodology can help you deliver faster...
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March 1, 2022Jack Cheng>Jack Cheng joined Trigg in 2022 as a Salesforce consultant. After experiencing the transition from an ‘admin’ role to...
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February 4, 2022Steve PaulJunior Salesforce Consultant, Deepika Kalyani shares her insights into whether implementing an Agile methodology can help you deliver faster...
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January 11, 2022Dom NeauCASE STUDIES Case study: Global Media Group Challenge Operating at such a large global scale with multiple teams across the world meant...
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December 10, 2021Rebecca ShandThe Trigg Digital team were super excited to partner with Salesforce to volunteer for the Children’s Book Project in...
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November 30, 2021Deepika KalyaniJunior Salesforce Consultant, Deepika Kalyani shares her insights into whether implementing an Agile methodology can help you deliver faster...
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October 27, 2021Kimberley ValdezKimberley Valdez, a Junior Marketing Cloud Consultant shares the October '21 features in Salesforce Marketing Cloud
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October 19, 2021Steve PaulYou will find the Trigg team at stand B2B-G82 where you can gain first-hand advice on how we empower...
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October 18, 2021Annika BrülsSalesforce Consultant, Annika Brüls, looks into how we can all make our tech greener
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September 30, 2021Tom BassettSalesforce Consultant, Tom Bassett, dives into what Pardot is and how it can help your business
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September 28, 2021Steve PaulA fascinating and fast-moving sector that has changed beyond recognition over the last decade.
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September 28, 2021Steve PaulA fascinating and fast-moving sector that has changed beyond recognition over the last decade.
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September 19, 2021Charni WigginsSalesforce Administrator, Charni Wiggins, shares her insights into the various options to secure a career within Salesforce
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September 19, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Marketing Cloud Consultant, Noel Lewis
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September 15, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Junior Salesforce Consultant, Deepika Kalyani
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September 13, 2021Annika BrülsAn overview of the main aspects that should be considered when selecting a CRM vendor
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September 8, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Project Coordinator, Jason Christian
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September 7, 2021Rebecca ShandThe team visited Oasis Nature Garden in Stockwell to help make improvements to the site where children learn about...
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September 4, 2021Ed BonillaDo you want to learn more about the Salesforce Approval Process and how it works? 🧐 Look no further...
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September 2, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Junior Salesforce Consultant, Lewis Taylor
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September 1, 2021Kimberley ValdezKimberley Valdez, a Junior Marketing Cloud Consultant shares the August '21 features in Salesforce Marketing Cloud
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August 27, 2021Charni WigginsCharni Wiggins, an experienced Salesforce Administrator, shares her top 5 favourite features coming to the Platform this Winter
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August 25, 2021Annika BrülsAnnika Brüls, an experienced Salesforce Consultant, shares her top 5 favourite features coming to Service Cloud this Winter
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August 24, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Technical Consultant, Patrick Duncan
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August 24, 2021Charni WigginsCharni Wiggins, an experienced Salesforce Administrator, shares her top 5 favourite features coming to Experience Cloud this Winter
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August 23, 2021Annika BrülsAnnika Brüls, an experienced Salesforce Consultant, shares her top 5 favourite features coming to Sales Cloud this Winter
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August 16, 2021Steve PaulRetail has always been a fast-moving sector, but the retail future that many of us predicted has suddenly arrived...
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August 5, 2021Tom BassettSalesforce Consultant, Tom Bassett, explores his Salesforce predictions for the near future
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July 26, 2021Ed BonillaThe pandemic has proven we all need to future proof our businesses. Ed Bonilla shares 5 ways Salesforce can...
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July 26, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Project Manager, Louvanne Thomas
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July 16, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Administrator, Nick Cushion
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July 13, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Junior Salesforce Consultant, Adam Deyes!
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July 12, 2021Matt HoldgateTrigg Digital are in the business of making changes to your Salesforce instance and it’s rightly so that we...
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July 7, 2021Hannah Byrne3 ways in which you can check in and be mindful of what's going on under the hood of...
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June 30, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Consultant, Annika Brüls!
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June 29, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Project Manager, Sabarah Cursons!
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June 23, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Consultant, Tom Bassett!
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June 23, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Consultant, Edward Bonilla!
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June 21, 2021Dom NeauHow a good internal system can improve your interaction with your favourite brands
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June 7, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Administrator, Charni Wiggins!
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June 4, 2021Younnis AbbadYounnis Abbad and Kimberley Valdez, two highly experienced Salesforce professionals, share the latest June 2021 features for Marketing Cloud!
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May 24, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - HR & Operations Manager, Claudia...
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May 19, 2021Layla NessLayla Ness, an experienced Salesforce Experience Cloud Consultant, shares her top 5 favourite features coming to Experience Cloud this...
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May 18, 2021Matt HoldgateMatt Holdgate, an experienced Salesforce Platform Technical Consultant, shares with us his top 5 favourite features coming to the...
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May 17, 2021Sheridan KiddSheridan Kidd, an experienced Junior Salesforce Sales Cloud Consultant, shares his top 5 favourite features coming to Sales Cloud...
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May 17, 2021Layla NessLayla Ness, an experienced Salesforce Service Cloud consultant shares her top 5 favourite features with us in this latest...
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May 7, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Technical Consultant, Matt Holdgate
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April 7, 2021Dom NeauWe are proud to welcome a recent member to the Trigg Digital Team - Project Manager, Ryan Scott
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April 6, 2021Rebecca ShandWe are proud to welcome a recent member to the Trigg Digital Team - Account Executive, Hannah Byrne
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March 25, 2021Dom NeauAs vaccinations begin to take hold many of us are looking to the future. But what does the future...
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March 22, 2021Dom NeauWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Consultant , Rebecca Shand
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March 1, 2021Dom NeauWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Consultant , Layla Ness
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February 25, 2021Dom NeauWe are proud to welcome a recent member to the Trigg Digital Team - Junior Salesforce Consultant , Sheridan...
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February 18, 2021Dom NeauMedia has taken a hit recently. But there are some proven growth strategies that can help your media business...
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February 11, 2021Dom NeauWe are proud to welcome a recent member to the Trigg Digital Team - Salesforce Technical Architect , Dean...
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February 3, 2021Chee Ho WanThe switch from B2C to B2B marketing can be surprisingly difficult. We explore some of the common challenges and...
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January 27, 2021Younnis AbbadMarketing metrics can befuddle even the best of us. We’ve broken down the key metrics that define each step...
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January 14, 2021Zainab Al-AlawiTrailhead is an important part of the Salesforce ecosystem. In this blog we run through the ins and outs...
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January 13, 2021Dom NeauThe new year has come and gone and with it comes a brand-new Salesforce release. Check out our favourite...
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January 5, 2021Dom NeauUpon the end of the strangest Dreamforce's yet, we look back on the keynote speech and what it means...
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December 22, 2020Steve PaulTrigg Digital has officially joined the Salesforce Talent Alliance. We are commited to building a diverse workplace that reflects...
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December 11, 2020Steve PaulTrigg Digital has officially joined the Salesforce Talent Alliance. We are commited to building a diverse workplace that reflects...
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December 8, 2020Dom NeauWe are proud to announce the introduction of a brand new member to the Trigg Digital Team - Salesforce...
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December 4, 2020Steve PaulSalesforce's acquisition of Slack was the biggest news of the week. But why were Salesforce interested in Slack? In...
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November 27, 2020Dom NeauAs our friends across the pond finish up their Thanksgiving turkeys, it can only mean one thing: Black Friday...
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November 26, 2020Dom NeauSalesforce's acquisition of Vlocity was big news in the Salesforce ecosystem. But what does it mean for the media...
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November 12, 2020Dom NeauPrint media has had to change drastically over the last few years. CRMs can help facilitate this change and...
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November 11, 2020Steve PaulSales in an unprecedented lockdown is difficult. But there are still ways that you can keep your team and...
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October 30, 2020Dom NeauThe holiday season is arriving quickly. While the time for large scale change is passed there is some last...
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October 27, 2020Dom NeauThe holiday season is arriving quickly. While the time for large scale change is passed there is some last...
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October 20, 2020Steve PaulCRM implementations can be very pricy. Yet, if well implemented, can make your business more investable. In this blog...
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October 15, 2020Juher ShaikhFrom strategy to technology, CRM implementations fail all the time. Find out the most common reasons why from our...
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October 6, 2020Younnis AbbadMarketing cloud is a large suite of products designed to help businesses connect with their customers better. Find out...
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September 24, 2020Steve PaulThe world is changing quicker than ever. The new normal means many people are remote working. Mitigate the effects...
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September 11, 2020Juher ShaikhSalesforce has released its Winter Release Notes '21 - here are the biggest innovations and highlights from this release.
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September 8, 2020Dom NeauWe are proud to announce the introduction of a brand new member to the Trigg Digital Team - Salesforce...
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September 2, 2020Dom NeauIf you can’t beat ‘em, join ‘em. Learn how the world’s biggest marketplaces leverage data to fuel growth. What Sales, Service...
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August 27, 2020Dom NeauAll over the world companies have been forced to build a remote sales team. While this comes with challenges,...
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August 20, 2020Dom NeauSalesforce Managed Services helps get the most out of your CRM investment. We discuss the pros and cons and...
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August 18, 2020Dom NeauEmpowering your Sales Team is one great way to develop a culture of innovation within your team. We discussed...
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August 6, 2020Dom NeauHow you manage your CRM can be often overlooked during the growth of a business. Here we examine the...
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July 30, 2020Dom NeauDeveloping a 360-degree view of your customer is a growing force in business. We explore how platforms like Salesforce...
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June 28, 2020Steve PaulMarketing is tough. When speaking to marketing professionals around our network, we find a number of challenges, a lot...
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June 10, 2020Steve PaulWe often come across broken sales processes and opportunities to leverage Salesforce - Sales Cloud in particular- more effectively...
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May 27, 2020Steve PaulSalesforce has released its Summer Release Notes for 2020- and we’re excited! This year’s summer release is themed around “delivering...
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May 19, 2020Steve PaulHow you can increase customer satisfaction and revenue with automation and Salesforce Service Cloud. Packed with real-world examples, links...
